Stop Losing Billable Hours to Manual Campaign Tracking Reclaim 15+ Hours Weekly with Custom AI Automation
PR firms waste 20-30 hours per week on repetitive tasks like lead nurturing and media list management. Our tailored solutions deliver 300% ROI in the first year by streamlining your client-focused workflows into a unified system you own.
Join 150+ businesses with streamlined PR operations
The "Fragmented Outreach" Problem
Juggling disconnected PR tools like Cision and Meltwater for client pitches drains your agency's strategic expertise
Manual curation of targeted media lists for sector-specific pitches steals time from strategic client relationship building in fast-paced campaigns
Inconsistent follow-ups on high-value journalist and editor leads risk losing key media contacts for retainer clients
Tracking integrated campaign performance across PR platforms like HARO and Muck Rack creates error-prone reporting delays for client deliverables
Personalizing press releases and thought leadership content for diverse industry clients overwhelms limited creative resources in boutique agencies
Siloed data between client creative briefs and outreach tools like Vocus hinders timely adjustments to media strategies
Enterprise-Grade Marketing Automation Built for Your PR Firm
With over a decade of experience architecting AI systems for expertise-driven firms, we've helped PR agencies like yours transition from subscription overload to owned, scalable workflows.
Why Choose Us
At AIQ Labs, we don't just integrate tools—we engineer custom AI-powered marketing automation from the ground up, tailored to your PR firm's unique client cycles and campaign demands. Imagine a system that anticipates media opportunities, nurtures leads with precision, and reports ROI in real-time. Our approach replaces manual drudgery with intelligent automation, ensuring your team focuses on what matters: building lasting client relationships. Proven to cut operational costs by 40%, this isn't off-the-shelf software. It's your workflow, reimagined.
What Makes Us Different:
Unlock Quantifiable Time Savings and ROI
Reclaim 15-20 Hours Per Week on Manual Tasks
Reclaim 15-20 Hours Per Week on Manual Tasks: Your PR team spends endless hours compiling targeted media lists and following up on pitches to journalists. Our custom AI automates these processes, freeing consultants to nurture retainer client relationships and focus on high-level strategy. Firms see a 25% productivity boost within the first quarter, translating to $50K+ annual savings in billable time—without sacrificing the nuanced expertise that defines your agency's service.
Achieve 300% ROI Through Efficient Lead Nurturing
Achieve 300% ROI Through Efficient Lead Nurturing: Generic tools fail to capture the nuances of PR leads like editor preferences and client sector alignment. We build AI that scores prospects based on media relevance, past coverage history, and client fit, prioritizing high-conversion opportunities such as Tier 1 outlets. Expect 35% higher engagement rates on pitches and deal cycles shortened by 20 days, with one mid-sized agency reporting $200K in new retainers within six months of implementation.
Streamline Campaign Reporting for Instant Insights
Streamline Campaign Reporting for Instant Insights: Manual reporting delays critical insights into client-resonating stories across earned media. Our unified system aggregates data from emails, social amplification, and press mention trackers, delivering real-time dashboards with sentiment analysis. This cuts reporting time by 70% for quarterly client reviews, enabling quicker strategy pivots and demonstrating clear value through metrics like share of voice—boosting retention by 28% in competitive markets.
What Clients Say
"Before AIQ Labs, our team was buried in spreadsheets tracking press releases and journalist follow-ups—it was eating into our client strategy time during peak award seasons. Their custom automation integrated our CRM with Cision and media databases, saving us about 12 hours a week on list building. We landed two major retainer accounts in Q2 because we could respond faster to breaking news opportunities, adding $150K in annual revenue."
Sarah Jenkins
Senior Account Director, Horizon Public Relations Group
"We struggled with personalizing pitches for tech and healthcare clients without a full-time copywriter dedicated to each sector. The AI system they built analyzes our past media successes and generates tailored press kits—it's cut our prep time in half for multi-client campaigns. Last quarter, our hit rate on placements in outlets like Forbes jumped from 40% to 65%, and clients are noticing the sharper, more relevant focus that drives better results."
Michael Torres
Head of Content Strategy, Apex Communications Partners
"Off-the-shelf subscription tools were a nightmare for our boutique team; everything broke during high-volume crisis comms seasons. AIQ's owned solution feels like a seamless extension of our Asana workflow integrated with Meltwater. We've reduced errors in lead tracking by 80% for influencer outreach, and it's helped us scale client portfolios without adding headcount—ROI was evident in the first month with a 15% uptick in billable utilization."
Emily Chen
Director of Operations, Vanguard Strategic Communications
Simple 3-Step Process
Discovery and Mapping
We audit your current PR workflows, identifying bottlenecks like manual outreach and reporting. This tailored assessment ensures our solution aligns perfectly with your client-facing processes.
Custom Design and Build
Our engineers architect AI automations specific to your needs, integrating with tools you already use. From lead scoring to content personalization, everything is built for scalability and ownership.
Deployment and Optimization
We launch the system with full training, then monitor and refine based on your campaigns. Expect immediate efficiency gains, with ongoing support to adapt as your firm grows.
Why We're Different
What's Included
Common Questions
How does your marketing automation handle the unique needs of PR firms?
PR firms thrive on timely, personalized outreach amid fast-changing media landscapes. Our custom AI systems are designed specifically for this: they integrate with your CRM to automate media list building, score leads by relevance to client goals, and generate tailored pitches using your historical data. Unlike generic platforms, we avoid one-size-fits-all templates—instead, we map your exact workflows, like crisis response cycles or event promotions, to deliver automation that feels intuitive. Clients typically see a 40% reduction in manual effort within the first quarter, allowing more focus on strategic advising. We start with a deep dive into your operations to ensure every feature aligns with professional services standards, including data privacy for confidential client info.
What kind of time savings can a PR firm expect from your solution?
Based on our work with similar firms, expect to save 15-25 hours per week on repetitive tasks. For instance, manual media monitoring and follow-up emails, which often consume account executives' time, are fully automated. One client reclaimed 18 hours weekly by having AI handle lead nurturing, redirecting efforts to client strategy sessions. This isn't just about speed—it's quantifiable ROI, with efficiency gains leading to 20-30% more billable hours. We benchmark against industry standards, where PR teams lose up to 30% of their week to admin work; our systems cut that dramatically while maintaining the high-touch relationships central to your business.
How is your automation different from tools like HubSpot or Marketo?
Those platforms are powerful but rigid, often requiring custom workarounds for PR-specific needs like dynamic media tracking or client-specific personalization. At AIQ Labs, we build bespoke systems owned by you, eliminating subscription dependencies and integration headaches. We use advanced AI frameworks for deeper insights, such as predicting journalist responses based on your past campaigns, which off-the-shelf tools can't match without heavy customization. Our approach delivers enterprise-grade scalability tailored to SMB PR firms, with full ownership meaning no vendor limits. Firms switching to us report 50% lower long-term costs and fewer disruptions during peak seasons.
Can your system integrate with our existing PR tools and CRM?
Absolutely—integration is our core strength. We connect seamlessly with tools like Cision, Meltwater, Salesforce, or even niche PR software, creating a unified workflow without data silos. For example, we can pull media contacts directly into your CRM, trigger automated follow-ups, and sync campaign results for real-time reporting. Our two-way APIs ensure data flows bidirectionally, reducing errors from manual entry. We've handled complex setups for firms with legacy systems, ensuring compliance with industry regs like GDPR for client data. The result? A single dashboard where your team views everything from lead status to ROI, saving hours on cross-tool navigation.
What is the implementation timeline for a custom marketing automation system?
Timelines vary by complexity, but most PR firms go live in 6-8 weeks. We begin with a 1-2 week discovery phase to map your workflows, followed by 3-4 weeks of building and testing the AI components, like personalization engines and dashboards. The final 1-2 weeks cover deployment, training, and tweaks. This phased approach minimizes disruption—your team stays productive while we handle the heavy lifting. Post-launch, we provide 30 days of optimization to refine based on live campaigns. Compared to lengthy no-code setups, our engineering-first method gets you ROI faster, with one firm operational in under 6 weeks and seeing immediate time savings.
How do you ensure the AI understands our PR-specific content and tone?
We train the AI on your firm's data—past press releases, client briefs, and campaign histories—to capture your unique voice and industry nuances. For PR, this means generating content that aligns with journalistic standards, like concise pitches or timely hooks, without generic fluff. Our models learn from your successes, such as high-response formats, ensuring outputs are brand-compliant and client-focused. We include human review loops initially for fine-tuning, and over time, the system adapts autonomously. This results in 90% accuracy on first drafts, per client feedback, freeing creatives for high-level strategy rather than revisions.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.