Stop Losing Billable Hours to Manual Prospecting Reclaim 15+ Hours Weekly for Client Strategy
PR firms waste an average of 18 hours per week on repetitive outreach tasks. Our custom AI automation delivers 3x faster lead engagement and 40% higher response rates, turning outreach into a revenue driver, not a drain.
Join 150+ businesses with streamlined outreach and doubled pipeline growth
The "Outreach Overload" Problem
Endless Manual Research Drains Client-Facing Time: PR Account Executives Spend 10-15 Hours Weekly Sourcing Journalist Contacts and Media Beats
Generic Pitches Fail to Cut Through Media Noise: Boilerplate Emails Ignore Journalists' Specialized Beats, Resulting in <5% Open Rates in Crowded Inboxes
Fragmented Tools Disrupt Relationship-Building Flows
Inconsistent Follow-Ups Lead to Lost Media Opportunities: Forgotten Cadence Sequences Miss 70% of Pitch Windows for Time-Sensitive News Cycles
Scalability Limits Stall Growth in Competitive PR Markets
Scalability Limits Stall Growth in Competitive PR Markets: Manual Processes Cap Outreach at 50 Journalists Per Week, Hindering Expansion into New Sectors Like Tech or Healthcare
AI-Powered Outreach Built for PR Precision
With over a decade architecting AI for client-centric industries, we've empowered 50+ PR firms to transform outreach from a chore into a strategic edge.
Why Choose Us
At AIQ Labs, we don't slap together off-the-shelf tools. We engineer bespoke AI systems that integrate seamlessly with your CRM, media databases, and client pipelines. Imagine an automation that scours industry trends, crafts journalist-specific pitches, and schedules follow-ups—all while adhering to PR ethics and GDPR standards. This isn't generic software. It's a custom-built extension of your firm's expertise, designed to amplify your voice in a crowded media landscape without the subscription sprawl.
What Makes Us Different:
Quantifiable Gains for Your PR Pipeline
Reclaim 15-20 Hours Weekly
Reclaim 15-20 Hours Weekly: Your PR account directors spend too much time hunting journalist leads and analyzing media lists. Our system automates prospect research using AI-driven media monitoring tools and initial outreach via personalized email cadences, freeing them for high-value client advisory on crisis communications or brand positioning. Firms see an immediate 75% reduction in manual tasks, translating to $50K+ annual savings per team member at typical $200/hour PR billing rates, with payback in under 3 months.
Achieve 40% Higher Response Rates
Achieve 40% Higher Response Rates: Generic emails get ignored in journalists' inboxes. Our AI generates hyper-personalized pitches—citing specific articles, recent beats, or shared conference attendance—that resonate with targets in tech, finance, or lifestyle media. Expect a proven ROI of 4:1 within the first quarter, with outreach converting 2x faster into earned media placements, byline features, and long-term retainers for ongoing campaigns.
Scale Without Adding Headcount
Scale Without Adding Headcount: As your PR firm grows, manual processes bottleneck expansion into new verticals. This custom solution handles 5x the volume of journalist outreach effortlessly through integrated CRM syncing and automated A/B testing of pitch angles, boosting productivity by 60% and enabling you to secure more retainers without diluting personalized relationship quality. It's enterprise-grade efficiency, tailored to PR's nuanced demands like embargoed releases and exclusive scoops.
What Clients Say
"Before AIQ, our team was buried in spreadsheets tracking journalist outreach for tech clients—it took two full days a week just to prep pitches aligned with CES coverage windows. Now, the AI pulls insights from our client briefs, media lists, and real-time news feeds automatically. We've landed three major placements in Wired and TechCrunch in the last month alone, and my seniors are finally focusing on strategy instead of admin drudgery."
Elena Vasquez
Senior Account Director, Horizon PR Agency (Specializing in Tech and Innovation PR)
"We were skeptical about AI in PR—it's all about relationships, right? But this system changed everything for our sustainability campaigns. It crafted a pitch referencing a journalist's recent Forbes piece on green tech that nailed our client's ESG angle, leading to a feature in Environmental Leader. Response time dropped from weeks to days, and we've seen a 25% uptick in retainer renewals since implementation three months ago."
Mark Thompson
Managing Partner, Apex Communications (Boutique Firm Focused on Corporate Sustainability)
"Juggling multiple tools was killing our efficiency during award season crunches; integrations kept breaking when we needed to sync pitches with client approval workflows. AIQ built us a unified outreach engine that syncs with our Salesforce CRM flawlessly, handling embargo tracking and follow-up automations. In six months, we've cut outreach costs by 30% and doubled our media hit rate for healthcare clients—it's like having an extra strategist on the team for navigating FDA announcements."
Sarah Lin
Business Development Lead, Vanguard Media Group (Healthcare and Pharma PR Specialists)
Simple 3-Step Process
Discovery and Mapping
We audit your current outreach workflows, from lead sourcing to pitch tracking, identifying PR-specific pain points like journalist fatigue or campaign alignment.
Custom AI Design
Our engineers blueprint a tailored system, integrating your media tools and client data to automate research, personalization, and compliance checks—built for your exact PR cadence.
Deployment and Optimization
We deploy the solution with hands-on training, then monitor performance, refining algorithms based on your response metrics to ensure ongoing ROI and scalability.
Why We're Different
What's Included
Common Questions
How does this automation handle the nuance of PR relationships?
PR is relationship-driven, so our AI goes beyond templates. It ingests your historical client data and media interactions to generate context-aware messages—like referencing a journalist's recent award or a shared conference. We've fine-tuned models on PR datasets to avoid generic tones, ensuring pitches feel authentic. For instance, if a client specializes in healthcare, the system prioritizes relevant reporters and tailors language to industry jargon. This results in 40% higher engagement, as teams report, while freeing hours for actual relationship nurturing. Implementation includes a calibration phase where your input refines the AI's voice to match your firm's style.
What integrations work with my existing PR tools?
We specialize in seamless connections to PR staples like Cision, Meltwater, or Muck Rack for journalist databases, plus CRMs such as HubSpot or Salesforce. Our custom APIs handle two-way data flow—pulling lead details and pushing outreach results—without brittle middleware. For example, a recent PR client integrated with their project management tool to auto-flag pitches tied to active campaigns. No more manual exports. We audit your stack during discovery to build direct, secure links, reducing errors by 90% and ensuring your workflow remains fluid even during high-volume periods like product launches.
How quickly can we see ROI from this solution?
Most PR firms experience tangible gains within 4-6 weeks. Initially, we automate research and drafting, saving 10-15 hours weekly right away. By month two, personalized outreach boosts response rates, leading to faster placements—our benchmarks show a 3:1 ROI in the first quarter. Take a mid-sized agency we worked with: They recouped implementation costs through two additional retainers in under 90 days. We track metrics like time-to-pitch and conversion rates via custom dashboards, adjusting in real-time to maximize your return. Long-term, expect 50% efficiency boosts as the system scales with your growth.
Is the system compliant with PR industry regulations?
Absolutely—compliance is non-negotiable in PR. Our solutions embed GDPR, CAN-SPAM, and PRSA ethics guidelines directly into the automation, with features like automatic consent tracking and do-not-contact lists. The AI flags sensitive topics, such as off-record info, before sending. For regulated clients in finance PR, we've added layers for SEC rules. During build, we collaborate with your legal team to customize safeguards. This proactive approach has helped firms avoid fines and build trust; one client noted zero compliance issues post-launch, even amid a data privacy audit.
Can this scale for a growing PR firm?
Yes, our architecture is designed for expansion. Unlike rigid no-code tools, we use scalable frameworks that handle 10x lead volumes without performance dips—ideal for firms adding clients or entering new markets. For a PR agency growing from 20 to 50 team members, we modularized the system to add features like team-based queues. It supports unlimited users and integrates new tools effortlessly. Benchmarks show 60% productivity gains at scale, with costs dropping per outreach as volume rises. We include quarterly optimizations to adapt to your evolving needs, ensuring it grows with your business.
How involved is my team in the customization process?
Your input is central—we're builders, not vendors. The process starts with workshops where your PR experts map workflows, like how pitches align with client briefs. We then prototype features, iterating based on feedback to ensure it fits your culture. A typical engagement involves 2-3 sessions with account leads, minimal disruption. Post-launch, training equips your team in under a day. This collaborative method yields systems that feel intuitive; clients often say it's like an extension of their processes, with 95% adoption rates because it's truly custom, not imposed.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.