Stop Losing Track of Campaign Momentum Unified Dashboard Solutions for PR Firms
In the fast-paced world of public relations, 85% of PR leaders report struggling with fragmented data across tools like Cision and Meltwater, leading to delayed insights and missed media opportunities. Our custom dashboards consolidate everything into one enterprise-grade view.
Join 150+ businesses with crystal-clear visibility into client performance
The "Fragmented Insights" Problem
Fragmented media campaign data siloed across client accounts, leading to incomplete coverage reports and missed synergies in PR strategies
Delayed monitoring of earned media and press mentions, resulting in reactive crisis communications and lost proactive storytelling opportunities
Inaccurate ROI assessments from integrating billing systems with media analytics, causing unreliable fee justification in retainer negotiations
Overburdened teams manually aggregating client sentiment from social listening tools and news wires, limiting strategic advisory capacity
Lost pitching opportunities due to inadequate access to historical media coverage and clip libraries across client portfolios
Elevated compliance risks in PR workflows from unmonitored client approvals on press releases and disclosure statements
Tailored Dashboards Built for PR Precision
With over a decade of experience architecting AI systems for client-focused industries, AIQ Labs delivers proven, enterprise-grade solutions that have empowered 50+ professional services firms to reclaim control over their data.
Why Choose Us
We craft custom dashboards from the ground up, integrating your CRM, media monitoring tools, and billing systems into a unified platform. No more flying blind through client campaigns. Our approach starts with mapping your exact PR workflows— from pitch tracking to sentiment analysis—ensuring every dashboard element drives actionable insights. This isn't off-the-shelf software; it's a bespoke tool that evolves with your firm, providing real-time visibility that turns data silos into a strategic advantage. Like a seasoned account director who never misses a deadline, our dashboards keep your team ahead of the narrative.
What Makes Us Different:
Unlock Informed Decisions That Drive Client Wins
Real-Time Campaign Visibility
Real-Time Campaign Visibility: Gain instant oversight of media placements, sentiment scores, and engagement metrics across all clients via integrated APIs from tools like Cision and Meltwater. PR firms using our dashboards report a 40% faster response to coverage opportunities within 24 hours, reducing the guesswork in client reporting and boosting retention rates by demonstrating proactive media management.
Actionable KPI Tracking
Actionable KPI Tracking: Monitor billable hours, pitch success rates, and ROI in one glance, tailored to your firm's metrics like share of voice and media value equivalents. This eliminates manual reconciliation between time-tracking software and analytics, saving teams up to 15 hours weekly and enabling data-driven pitches that secure 25% more high-value accounts through evidence-based case studies.
Streamlined Client Relationship Management
Streamlined Client Relationship Management: Centralize approval workflows for press materials and performance data on earned media to foster deeper client ties. Our clients see a 30% improvement in satisfaction scores over six months, as dashboards provide transparent, real-time updates that build trust without endless email chains, ensuring compliance with client branding guidelines.
What Clients Say
""Before AIQ Labs, we were manually compiling quarterly media reports from Cision, Google Alerts, and internal spreadsheets, which consumed two full days per client. Now, our custom dashboard automates data ingestion from Cision and client CRM feedback— we've slashed reporting time to under an hour, visualized ROI trends in media equivalency, and secured two major six-figure retainers in the last quarter alone.""
Sarah Jenkins
Senior Account Director, Horizon Public Relations Group
""Monitoring sentiment across 20+ clients' social channels and news wires was chaotic with disjointed tools like Brandwatch and manual logs. Their custom dashboard integrates it all seamlessly, and the real-time alerts enabled us to pivot on two emerging crisis stories this month, preventing potential reputational damage— it's like adding a dedicated social intelligence analyst without expanding headcount.""
Mike Rivera
Senior Media Strategist, Apex Communications Partners
""Pitch visibility was fragmented across regional teams, with no centralized view of past media hits or clip performance. This dashboard transformed that— in Q3, we boosted our pitch win rate by 18% by analyzing real-time data on successful story placements, eliminating silos and aligning our global operations for more targeted new business pursuits.""
Emily Chen
Vice President of Client Services, Vanguard Media Strategies
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your PR operations, identifying key pain points like campaign tracking and client reporting. This ensures the dashboard aligns perfectly with your daily realities.
Custom Design and Integration
Our engineers build and connect the dashboard to your tools, creating tailored views for metrics like media reach and billables. We test rigorously for seamless performance.
Deployment and Optimization
Launch with training for your team, then refine based on usage. Ongoing support keeps it evolving, delivering sustained value as your firm grows.
Why We're Different
What's Included
Common Questions
How do your dashboards integrate with our existing PR tools?
We specialize in deep integrations with platforms like Cision, Meltwater, Salesforce, and Google Analytics, using custom APIs to create a unified view. Unlike superficial connections that break during updates, our engineers build robust, two-way data flows. For a typical PR firm, this means pulling media mentions, client contacts, and billing data into one dashboard without manual exports. We've handled integrations for firms managing 50+ clients, ensuring zero downtime and real-time syncing. The result? A single source of truth that saves hours on reconciliation and empowers proactive decisions.
What makes these dashboards custom for PR firms?
Every dashboard is tailored to your workflows, from tracking pitch pipelines to analyzing sentiment across channels. We start by auditing your operations—say, how you measure earned media value or client retention—and design visuals accordingly. No generic templates here; if your firm focuses on crisis PR, we'll prioritize alert systems for negative coverage. Our clients in professional services see 40% better insight accuracy because it's built around their exact needs, like integrating approval chains for sensitive campaigns. This bespoke approach ensures it fits like a glove, driving efficiency without forcing workflow changes.
How secure is the data in your custom dashboards?
Security is paramount in PR, where client confidentiality is key. We use enterprise-grade encryption, role-based access controls, and compliance with GDPR and CCPA standards. Data is hosted on AWS with regular audits, and we implement audit trails for every interaction—like who viewed a campaign report. For one PR client handling celebrity accounts, we added multi-factor authentication and anonymized previews. Unlike shared platforms risking breaches, our owned systems give you full control, minimizing risks while providing the visibility needed for informed client strategies.
Can we scale the dashboard as our firm grows?
Absolutely—our dashboards are engineered for scalability, handling increased data volumes as you add clients or campaigns. Built on advanced frameworks, they support from 10 to 500 users without performance dips. A mid-sized PR agency we worked with scaled from 20 to 80 active campaigns in six months; we optimized queries and added caching to keep load times under two seconds. Regular updates ensure it evolves with your business, incorporating new metrics like AI-generated content tracking, so you never outgrow the system.
What support do you provide after launch?
Post-launch, we offer comprehensive support including a dedicated account manager, bi-weekly check-ins for the first three months, and unlimited tweaks within the first year. Our team trains your staff via hands-on sessions, covering everything from custom alerts to report exports. For a PR firm we recently onboarded, this meant resolving a sentiment widget tweak within hours during a live crisis. Ongoing maintenance keeps integrations current, and we provide analytics on dashboard usage to optimize further—ensuring it remains a high-ROI tool year after year.
How long does it take to build a custom dashboard?
Timelines vary by complexity, but most PR firm dashboards are delivered in 6-8 weeks. We kick off with a two-week discovery to map your needs, followed by four weeks of build and testing, and a final handover. For a client tracking multi-channel campaigns, we accelerated to five weeks by leveraging pre-built PR modules. This phased approach includes milestones for feedback, so you see progress early. The investment pays off quickly—firms typically recoup costs through time savings in under three months.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.