Stop Wasting Time on Low-Intent Inquiries Prioritize Leads That Actually Show Up for WODs
Imagine scoring your prospects so accurately that your conversion rates jump 35% and your retention holds steady at 85% – all without generic tools cramping your gym's vibe.
Join 150+ fitness businesses with boosted member sign-ups
The "Lead Overload" Problem
Endless emails from casual browsers who ghost after one reply to your HIIT class promo
Struggling to spot which walk-ins will commit to your 6AM CrossFit sessions amid varying fitness levels
Your team burns out chasing leads that don't align with your community-driven retention goals
Generic scoring tools miss the nuance of fitness journeys, like who's ready for partner WODs or group mobility sessions
High no-show rates for open houses because you're not prioritizing motivated athletes eyeing your Olympic lifting clinics
Balancing lead gen with retention when one-size-fits-all software ignores your membership tiers like beginner bootcamps vs. advanced endurance programs
Our Tailored Lead Scoring Solution – Built Just for Your CrossFit Box
We've powered scoring systems for over 50 gyms, turning chaotic inquiries into steady member growth
Why Choose Us
Let's be honest, running a CrossFit gym means dealing with a flood of leads – from the curious newbie emailing about your intro class to the athlete eyeing your competition programming. But here's the thing: off-the-shelf tools treat every lead like a generic gym-goer, ignoring what makes your box unique. We build custom AI lead scoring from the ground up, trained on your specific data like past sign-ups, drop-off patterns during on-ramps, and engagement with your community events. It's flexible, integrates seamlessly with your member management system, and adapts as your gym evolves. No more guessing – just a clear score on who's primed to crush their first WOD and stick around.
What Makes Us Different:
Why This Fits Your Gym Perfectly
Skyrocket Your Close Rate Without Extra Hustle
Picture this: instead of chasing every Instagram DM, your system scores leads based on their interest in your scaled CrossFit workouts or 30-day nutrition challenges. We've seen boutique gyms like yours hit 40% conversion on scored leads within 90 days, freeing your team to nurture relationships that build lasting community loyalty around shared PR celebrations.
Slash No-Shows and Boost Retention from Day One
You're probably thinking, 'How do I predict who'll show for that 5PM yoga flow class?' Our custom model factors in local fitness trends like seasonal running booms and past member data from your app check-ins, reducing flakes by 60% over six months. This means smoother onboarding and higher retention as you welcome committed athletes who thrive in your studio's high-energy, restorative environment.
Own a System That Grows With Your Membership Base
Forget rigid templates that break when you add elite programming like barbell cycling classes. Our solution scales effortlessly, integrating with your Mindbody or Zen Planner apps for a unified view of lead engagement. One CrossFit affiliate we worked with went from 200 to 450 members in a year, with lead scoring keeping their churn under 10% – all because it was built for their exact workflow of tracking WOD attendance and goal-setting sessions.
What Clients Say
"Before AIQ Labs, we were drowning in leads from our Facebook ads for free trial WODs, but half never showed up. Their custom scoring changed everything – now we prioritize folks engaging with our mobility workshops and scaled partner workouts, and our trial-to-member rate hit 55% in just three months. It's like having a coach for our sales team, focusing on building that unbreakable gym family vibe."
Sarah Jenkins
Owner, IronForge CrossFit
"I was skeptical at first, but this system nailed it by scoring based on how leads interacted with our competition event RSVPs and pre-event nutrition webinars. We cut wasted calls by 70% and added 25 solid members last quarter, many sticking for our ongoing strength cycles. Retention's up too, since we're onboarding the right people who vibe with our athlete-driven culture from the start."
Mike Rivera
Head Coach and Membership Director, Apex Strength & Conditioning
"Generic tools ignored our community focus on holistic wellness, but AIQ built something that flags leads excited about partner WODs and restorative yoga flows. In six months, our no-shows for open houses dropped from 40% to 15%, and we're keeping more members past the first year with better matches for our tiered programs. Total game-changer for our small box aiming for long-term transformations."
Lisa Chen
Operations and Community Manager, ForgeFit Athletics Studio
Simple 3-Step Process
Discovery and Data Dive
We start by chatting about your gym's unique flow – from open gym inquiries to Rx-level commitments. Then, we map your existing data on leads and members to uncover patterns, like who sticks around for the 30-day challenge.
Custom Model Build
Our team crafts the AI scoring engine tailored to your needs, incorporating factors like email opens on your paleo meal prep tips or sign-ups for free trials. It's all coded to fit your workflow, no cookie-cutter nonsense.
Integration and Launch
We wire it into your systems for seamless scoring in real-time. You'll get a simple dashboard to see hot leads, and we train your staff so they can hit the ground running, turning scores into booked classes fast.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from what my current gym software offers?
You're probably thinking your existing tool is 'good enough,' but here's the thing: most gym management apps use basic, one-size-fits-all scoring that overlooks CrossFit nuances like a lead's enthusiasm for AMRAP workouts or their local competition history. We build yours from the ground up, training the AI on your specific data – past sign-ups, drop-off points in on-ramps, even social engagement with your box's vibe. This means pinpoint accuracy, like identifying who'll commit to your 12-week strength cycle. One client saw their lead quality improve by 45% in the first month, turning casual inquiries into dedicated members without the guesswork. It's flexible too, adapting as you tweak programming.
What data do you need to build the scoring model for my CrossFit gym?
We keep it simple and secure. We'll start with your historical lead data – things like email sign-ups for free trials, website behavior on your WOD pages, or responses to your intro class invites. No need for sensitive member health info upfront; we focus on patterns that predict commitment, such as repeat visits to your nutrition resources. If you use tools like Mindbody or Zen Planner, we integrate directly to pull anonymized insights. Let's be honest, many gyms undervalue their own data goldmine. In a quick audit, we map it all, then build a model that scores leads on a 1-100 scale tailored to your retention goals. Setup takes just 2-4 weeks, and you'll own every bit of it.
Can this system help with retention as well as new lead acquisition?
Absolutely, and that's where we shine for member-experience focused gyms like yours. While standard scoring chases new sign-ups, ours layers in retention signals – scoring not just initial interest but long-term fit, like how a lead engages with your community challenges or scales to Rx workouts. Imagine flagging prospects likely to renew after their first quarter, reducing churn from 25% to under 10%. We've helped CrossFit boxes like yours by analyzing drop-off patterns during busy seasons, ensuring your team nurtures leads into loyal athletes. It's all custom-built, so we adjust for your unique setup, like prioritizing family memberships. The result? A steady flow of members who thrive in your box's supportive environment.
How long does it take to see results from your custom lead scoring?
Short answer: faster than you think. After our 4-6 week build and integration, you'll start seeing scored leads in your dashboard right away. Early wins hit within the first two weeks – think 30% fewer wasted follow-ups on low-intent inquiries, like that guy who browsed once and vanished. For a CrossFit gym, this means more time for your coaches to connect with motivated folks eyeing your hero WODs. One partner gym booked 15 extra trials in month one, with 70% converting to full memberships. We monitor and tweak it live, so it keeps improving. You're not waiting months; it's designed for the fast-paced rhythm of gym life, delivering ROI through higher show-up rates and retention from day one.
Is this lead scoring solution scalable if my gym expands to multiple locations?
Yes, and we plan for that from the start. Unlike rigid templates that crumble under growth, our custom system is engineered to scale seamlessly – whether you're adding a second box or franchising. We build it with modular AI that handles increased data volume, like scoring leads across locations based on shared programming or location-specific events. For instance, it can differentiate between urban athletes seeking morning classes and suburban families for evening sessions. A client with two CrossFit sites saw unified scoring cut their admin time by 40%, while boosting cross-location referrals. It's all owned by you, with deep integrations that won't break during expansions. We even include growth forecasting to keep your retention strong as you scale.
What if I'm not tech-savvy – can my team actually use this?
No worries at all; we make it dead simple for non-tech folks like gym owners and coaches. The dashboard is intuitive, like checking your phone's fitness app – just a quick glance shows top-scored leads with notes like 'High interest in kettlebell classes.' No coding required; we train your team in a one-hour session, covering how to act on scores during check-ins. Here's the thing: it's built around your daily flow, not forcing you into some clunky interface. One CrossFit owner told us it felt like 'an extra coach whispering who to prioritize.' If questions pop up, our support is hands-on, ensuring everyone from front desk to head coach uses it to enhance member experiences without the hassle.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.