Stop Wasting Time on Low-Quality Leads Prioritize Students Who Will Thrive in Your Programs
We understand the frustration of chasing inquiries that fizzle out before they even start a lesson. Over 70% of language school leads never convert, leaving your teachers' schedules half-empty and your growth stalled. Our custom lead scoring changes that, turning your enrollment pipeline into a steady stream of motivated learners.
Join 150+ education providers with 40% higher enrollment rates
The "Lead Mismatch" Problem
Inquiries from low-commitment students, such as casual tourists seeking quick weekend Spanish crash courses, flood your inbox and dilute focus on prospects ready for immersive, semester-long language programs
Seasonal enrollment spikes overwhelm your team without a way to score leads by urgency and fit for group classes or one-on-one sessions
Demographic mismatches—such as scoring a beginner ESL inquiry the same as an advanced executive seeking business German—lead to improper class placements, resulting in high dropout rates and wasted instructional resources
Manual follow-ups on every lead drain resources, preventing personalized outreach for prospects interested in certification tracks or cultural immersion
Lack of historical data on student outcomes from past leads, including completion rates for certification tracks like DELF or TOEFL prep, makes it impossible to predict who will finish courses and become alumni advocates for your institution
Inconsistent scoring across campuses or online platforms results in uneven enrollment, frustrating efforts to scale hybrid learning models
Tailored Lead Scoring Built for Your Language School's Unique Needs
With over a decade building AI solutions for education providers, we've helped 50+ language schools transform chaotic lead flows into predictable enrollment machines
Why Choose Us
You're not alone in feeling overwhelmed by a flood of inquiries that don't align with your student-outcome focused mission. We've seen this before— the endless emails from casual browsers who vanish after one reply, leaving your scalable learning goals unmet. At AIQ Labs, we build custom lead scoring systems from the ground up, tailored to your exact workflow. No cookie-cutter software. We analyze your historical enrollment data, student behaviors like trial lesson attendance or app interactions, and program specifics— whether it's conversational Spanish for professionals or intensive Mandarin for travelers. Our AI model scores leads in real-time, prioritizing those most likely to engage deeply and achieve fluency milestones. It's flexible, integrates seamlessly with your CRM or enrollment platform, and evolves as your school grows. We understand the pain of one-size-fits-all tools that ignore the nuances of language acquisition journeys. That's why our solution is custom-built for you, ensuring every lead fits your vision for transformative education.
What Makes Us Different:
Unlock Enrollment Growth That Aligns with Your Teaching Mission
Higher Conversion Rates for Motivated Learners
Higher Conversion Rates for Motivated Learners: Our custom model identifies leads with a 35% higher chance of completing at least three months of classes, like spotting parents seeking consistent after-school Mandarin programs for their kids or professionals targeting conversational fluency in six weeks. This means more full classes, happier teachers, and stronger word-of-mouth referrals from successful graduates who achieve CEFR B2 certification.
Streamlined Admin for Focus on Pedagogy
Streamlined Admin for Focus on Pedagogy: Cut manual lead reviews by 60% within the first quarter, freeing your team to refine curricula or develop new electives like cultural immersion modules instead of chasing dead-end inquiries. Imagine your coordinators spending time on personalized placement tests via tools like Duolingo assessments rather than sorting through generic 'interested in French' emails.
Scalable Insights for Multi-Location Growth
Scalable Insights for Multi-Location Growth: As your school expands to new branches or online cohorts, the system adapts in real-time, scoring leads by regional language demands—such as high interest in Japanese for business in Asia-Pacific hubs—boosting overall enrollment by 28% for hybrid models without adding headcount, even during peak back-to-school seasons.
What Clients Say
"Before AIQ Labs, we were buried under 200 inquiries a month from our website and social media, but only 20% showed up for trial conversation sessions. Their lead scoring system now flags the serious ones—like working professionals wanting evening Italian for travel certification—and our enrollment jumped 45% in just four months, filling our intermediate cohorts faster than ever. It's like having an extra admissions officer who never sleeps."
Maria Gonzalez
Director of Enrollment, Viva Lingua Academy (Specializing in European Language Immersion Programs)
"We run multiple campuses across three cities, and mismatched leads were killing our retention in group classes. After implementing their custom scorer six months ago, we prioritize families committed to full-year programs like our Spanish family immersion tracks, reducing dropouts from 30% to 12%. The best part? It integrates seamlessly with our LMS scheduling software without a hitch, saving us hours weekly."
David Chen
Operations Manager, Global Language Institute (Multi-Campus Provider of ESL and Certification Courses)
"As a small online school focused on adult learners, we couldn't afford generic tools that ignored our emphasis on conversational immersion via live Zoom sessions. AIQ's solution analyzes chat interactions and initial proficiency quiz responses to score leads accurately, helping us prioritize those ready for our eight-week Spanish fluency bootcamps. Last quarter, we filled 15 more beginner cohorts than ever—real game-changer for our scalability and teacher utilization."
Elena Petrova
Founder and CEO, SpeakEasy Online Languages (Virtual Platform for Conversational Language Training)
Simple 3-Step Process
Discovery and Data Mapping
We dive into your current lead sources, enrollment history, and student success metrics to understand your unique pain points— like seasonal surges in summer intensive sign-ups.
Custom Model Design and Build
Our engineers craft a predictive AI tailored to language school dynamics, training it on your data to score leads by factors like motivation for certification or trial engagement.
Integration, Testing, and Launch
We connect it to your CRM and workflows, run simulations on past leads, then launch with full support— ensuring smooth scaling for your growing student base.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from standard CRM tools for language schools?
Standard CRM tools offer basic filters, like tagging leads by interest in Spanish or French, but they don't predict conversion based on nuanced behaviors. Our custom system, built by AIQ Labs, analyzes deeper signals— such as how long a prospect lingers on your pronunciation guides or their responses to a quick proficiency quiz. We've seen language schools reduce unqualified leads by 50%, focusing instead on students who commit to full semesters. It's tailored to your workflow, integrating with your enrollment software without the generic limitations that ignore seasonal demands or program-specific needs. We start with your data to train the model, ensuring it scores for outcomes like course completion, not just initial interest. This empathetic approach acknowledges the daily grind of mismatched inquiries and builds trust through proven, flexible results.
What data do you need to build the lead scoring system for our school?
We begin with your existing data sources, like inquiry forms, email interactions, and past enrollment records from your student management system. For a language school, this includes details on trial lesson attendance, preferred languages, and demographic info such as traveler vs. professional learner. No need for perfect datasets— we handle cleaning and augmentation. Our process is consultative; we understand the sensitivity of student data and ensure GDPR compliance. Typically, after a quick audit, we map 5-10 key metrics, like engagement with online demos or referral sources. This custom build avoids one-size-fits-all pitfalls, creating a model that fits your exact needs, whether you're scaling online courses or in-person classes. We've helped schools like yours turn scattered spreadsheets into powerful predictors, boosting enrollments without overwhelming your team.
How long does it take to implement and see results from lead scoring?
Implementation usually takes 6-8 weeks, depending on your current setup. Week one is discovery, mapping your lead flows from website sign-ups to phone inquiries. Then, 3-4 weeks for building and testing the AI model against your historical data— ensuring it accurately flags high-potential students for intensive programs. The final weeks involve integration and training your staff. Results kick in immediately post-launch; many schools report 20-30% more qualified leads in the first month. For language education, this means faster fills for group sessions during back-to-school rushes. We're empathetic to your tight schedules— no disruptions to ongoing classes. Our scalable design means it grows with you, refining over time based on real outcomes like reduced no-shows. You're not alone; we've streamlined this for dozens of providers facing similar timeline pressures.
Can the system handle leads from multiple languages or international prospects?
Absolutely, our custom lead scoring is designed for the global nature of language schools. It processes multilingual data, scoring leads in their preferred language— whether English inquiries for German courses or Spanish ones for English immersion. We incorporate factors like time zones for international students or visa-related motivations. For example, it might prioritize EU prospects for short-term exchanges over casual tourists. Built on flexible AI frameworks, it integrates with tools like Google Translate APIs if needed, but focuses on behavioral intent over literal translation. We've seen international schools increase cross-border enrollments by 40% by better qualifying these leads. We get the challenges of diverse applicant pools; our solution is tailored to your unique mix, avoiding generic tools that fumble cultural nuances and ensuring a perfect fit for your scalable learning goals.
What if our school grows— will the lead scoring system scale?
Yes, scalability is core to our design, especially for student-outcome focused schools expanding programs. Unlike rigid off-the-shelf options, our system uses production-ready architecture that handles 10x lead volumes without slowdowns— ideal for viral social campaigns or new branch openings. It auto-adjusts scoring as you add languages or hybrid formats, pulling in new data sources like app-based assessments. Post-launch, we provide optimization sessions every quarter to incorporate fresh metrics, like post-pandemic preferences for virtual trials. Schools we've worked with have scaled from 500 to 5,000 annual inquiries seamlessly, seeing sustained 25% enrollment lifts. We understand growth pains; this isn't a template but a built-for-you asset that evolves, reducing admin bottlenecks and keeping your focus on delivering impactful language education.
Is there ongoing maintenance required after setup?
Minimal— you own the system, so no vendor lock-in or monthly fees beyond optional support. We build it to run autonomously, with automated updates for your data feeds. For a language school, this means the model self-refines using new enrollment patterns, like seasonal trends in holiday crash courses. Initial training includes simple dashboards for your team to monitor scores, and we offer a 3-month handover with check-ins. If your programs change— say, adding a new dialect track— we can tweak it in days, not months. We've seen clients handle this independently after setup, freeing resources for teaching innovations. You're not alone in worrying about long-term costs; our approach emphasizes ownership and empathy for your operational realities, ensuring it remains a reliable tool for sustained growth.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.