Stop Wasting Time on Low-Quality Leads Score and Prioritize Prospects That Actually Buy
Imagine your sales team focusing only on fabricators who need custom steel parts right now, not chasing dead ends. Our custom lead scoring boosts close rates by 30-50% for metal shops like yours, cutting through the noise of RFQ spam and unqualified inquiries.
Join 150+ businesses with doubled sales pipeline efficiency
The "Lead Overload" Problem
Drowning in RFQ Responses from Unqualified Buyers Seeking Off-Spec Steel Beams or Basic Pipe Fittings
Sales Reps Chasing Small Jobs Like Single-Piece CNC Milling That Don't Cover Overhead on Shop Floor Time
Missing High-Value Opportunities in Custom Fabrication RFPs
Inaccurate Lead Data from Trade Show Follow-Ups on Structural Components or HVAC Ductwork Inquiries
Delayed Responses Leading to Lost Bids on Metal Projects
Delayed Responses Leading to Lost Bids on Metal Projects Involving Tight-Tolerance Weldments or Custom Rebar Assemblies
Our Custom-Built Lead Scoring Solution
We've engineered AI systems for over 50 metal fabrication firms, turning chaotic lead pipelines into precision tools that drive real ROI.
Why Choose Us
Here's the thing: off-the-shelf lead scoring tools are like using a generic blueprint for a custom weldment—they just don't fit your shop's unique flow. At AIQ Labs, we build a tailored AI model from the ground up, trained on your historical data from past steel orders, client interactions, and project bids. It analyzes factors like inquiry volume, material specs requested, and even regional demand for fabricated components. No more guessing. Your sales team gets a clear score on every lead, from hot prospects needing urgent aluminum extrusions to cool ones browsing catalogs. We're talking flexible, scalable integration with your ERP or CRM, ensuring it evolves as your fabrication business grows.
What Makes Us Different:
Unlock Tangible Gains for Your Shop
Boost Close Rates on High-Margin Jobs
Boost Close Rates on High-Margin Jobs: Focus your team's energy on leads scoring 80+ that match your expertise in precision machining for load-bearing components. One fabricator we worked with saw their win rate on structural steel bids jump from 25% to 62% in just three months, adding $450K in annual revenue from bridge girder contracts without hiring extra reps.
Slash Time Wasted on Dead-End Inquiries
Slash Time Wasted on Dead-End Inquiries: Automatically filter out low-potential RFQs, like small prototype requests for aluminum extrusions that tie up your CNC machines. This frees up 15-20 hours per week per salesperson, letting them chase repeat clients for ongoing sheet metal fabrication in commercial building projects instead of one-offs.
Get Instant Insights into Lead Quality
Get Instant Insights into Lead Quality: Receive scored alerts the moment a lead submits specs for custom tubing in pressure vessel assemblies—prioritize based on predicted order value and urgency for deadline-driven installs. Shops report 35% faster response times, securing more contracts for industrial piping before competitors even quote.
What Clients Say
"Before AIQ's scoring, our guys were buried in leads from trade mags that went nowhere—mostly hobbyists wanting cheap galvanized brackets for backyard projects. Now, we score every inbound RFQ, and last quarter we closed three big stainless steel tank fabrication runs worth $280K that we'd have overlooked. It's like having a smart foreman spotting the real structural deals in sales."
Mike Harlan
Sales Manager, Precision Weld Fab Inc., Specializing in Industrial Tank and Vessel Fabrication
"We're a mid-sized shop doing aluminum die casting for construction hardware, and lead follow-up was killing our margins on small runs. Their custom model looks at our past jobs and flags the real deals—like high-volume orders for door frames—helped us land a repeat contract for automotive-grade parts that added 40% to our pipeline in six months. No fluff, just results that scaled our foundry output."
Sara Lopez
Operations Director, Metro Metalworks, Focused on Die-Cast Components for Building and Automotive Sectors
"Honest talk: we tried a generic CRM scorer, but it didn't get our world of custom enclosures for electrical panels and tight deadlines on site installs. AIQ built something that integrates with our quoting software and prioritizes leads based on material urgency for galvanized steel runs. Turned a slow winter into our best Q1 ever, up 28% in bookings for modular construction enclosures."
Tom Reilly
Owner, Reilly Fabrication Co., Experts in Custom Metal Enclosures for Commercial Construction
Simple 3-Step Process
Discovery and Data Mapping
We dive into your current lead sources—like website forms, trade show scans, and supplier referrals—to map out what makes a winning fabrication lead. This sets the foundation for a model that truly understands your shop's sweet spot.
AI Model Build and Training
Our engineers craft and train the scoring algorithm using your historical data on past orders, from small welds to large assembly projects. We test it rigorously to ensure accuracy before going live.
Integration and Launch
We wire it into your existing systems for seamless scoring and notifications. You get a custom dashboard to track everything, with full handover so your team owns it completely—no ongoing subscriptions.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from what my current CRM offers?
Let's be honest, most CRMs give you basic scoring based on generic fields like company size or email opens. For metal fabrication, that's not enough—it misses nuances like a lead's interest in specific alloys or project scale. We build an AI model trained on your actual data: past bids won, material types requested, even seasonal demand for HVAC components. It integrates deeply with your tools, scoring leads with 85-95% accuracy tailored to your shop. No more false positives on low-volume jobs. You're probably thinking it'll take forever to set up, but we deliver a working prototype in 4-6 weeks, fully customized to boost your ROI without disrupting operations.
What data do you need to build the lead scoring model?
We start with what you already have—no need for fancy new inputs. Think your CRM records of past RFQs, sales outcomes on custom parts, and even shop logs from ERP like order volumes for sheet metal. We'll map signals unique to fabrication, such as inquiry urgency or spec complexity. If you have website analytics or trade show data, that's gold. Our process is secure; we anonymize everything and focus on patterns, not personal details. In one case, a client shared just 18 months of bid history, and we built a model that flagged 70% more high-value leads. It's practical, field-tested, and scales as you add data.
How long until we see results from the scoring system?
You're probably thinking this sounds great but takes months to pay off. Not with us. After discovery (1-2 weeks), we train and integrate the model in 4-6 weeks total. Early wins hit right away: your team starts prioritizing scored leads, often seeing 20-30% better focus in the first month. For a steel fabricator we partnered with, close rates improved by 25% in quarter one, with full ROI in under 90 days. We monitor and tweak it ongoing, ensuring it adapts to your workflow, like spiking demand for custom railings. Short answer: faster than juggling disconnected tools.
Can this integrate with our existing shop management software?
Absolutely, and that's where we shine. Whether you're on JobBOSS, SteelFab, or something custom, we create two-way API connections so scores flow directly into your pipeline. For instance, a lead inquiring about precision tubing gets scored against your current capacity—no manual entry. We've done this for dozens of shops, handling everything from QuickBooks ties to full ERP syncs. It's not superficial; it's robust, production-ready code that won't break during peak seasons. Here's the thing: this unification cuts errors by 40%, letting estimators quote faster on hot leads. We own the build, so it's yours forever, no subscription traps.
What if our lead sources change, like new trade associations?
Flexibility is built in—think of it like adjustable tooling for varying job sizes. Our model is modular, so when you add sources like a new metalworking expo or online marketplace, we retrain it quickly, often in days. No starting over. One client shifted to more digital RFPs post-pandemic; we updated their scoring in two weeks, capturing 15% more qualified leads from e-procurement sites. We use advanced frameworks for easy scaling, ensuring it stays ROI-driven. If market conditions change, like tariff impacts on imports, we incorporate that too. It's custom for your exact needs, evolving without downtime.
Is this scoring system secure for our sensitive project data?
Security is non-negotiable in fabrication, where client specs can be proprietary. We use enterprise-grade encryption and comply with standards like SOC 2, ensuring lead data—RFQ details, drawings—stays locked down. Unlike cloud-only tools, we offer on-premise deployment if needed, keeping everything in-house. Our audits show zero breaches in past deployments. For example, a defense contractor client trusted us with classified part inquiries; scores helped them prioritize without risking leaks. We focus on anonymized patterns, not raw files. Peace of mind, plus practical gains—your data fuels better decisions, safely.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.