Stop Wasting Hours on Manual Marketing That Doesn't Reach Your Buyers Automate It Custom for Your Shop
Imagine saving 15+ hours per week on lead nurturing and follow-ups, so your team can focus on precision welding and assembly instead of chasing prospects. Our custom AI marketing automation delivers 3x ROI by targeting fabricators' exact needs without the subscription mess.
Join 250+ businesses with streamlined workflows and real revenue growth
The "Fragmented Outreach" Problem
Juggling Spreadsheets for Lead Tracking After Trade Shows Like FABTECH or IMTS
Manual Follow-Ups Eating Into Welding and Assembly Schedules on Critical Deadlines
Generic Emails Failing to Connect with Custom Part Buyers Seeking Specific Alloys or Tolerances
Lost Opportunities from Untracked Inquiries on Custom Quotes for Structural Components
Wasted Ad Spend on Broad Campaigns Ignoring Fabrication Niches Like CNC Machining or Sheet Metal
Team Overloaded with Data Entry for Supplier Relationship Management on Raw Material Sourcing
Our Custom-Built Marketing Automation for Fabrication Shops
We've engineered solutions for over 50 manufacturing operations, integrating AI directly into tools like CAD software and ERP systems to drive targeted leads.
Why Choose Us
Let's be honest, running a fabrication shop means dealing with tight deadlines on custom metalwork and prototypes. You're probably thinking, 'Marketing? That's just another distraction from the shop floor.' Here's the thing: our custom AI marketing automation is built from the ground up for your workflow. We replace scattered emails and forgotten follow-ups with a unified system that automates lead scoring for high-value clients seeking precision components. No off-the-shelf templates—everything's tailored to your fabrication processes, from nurturing inquiries about stainless steel parts to personalized campaigns for automotive suppliers. We integrate seamlessly with your existing setup, saving you time and boosting conversions without the hassle of multiple subscriptions.
What Makes Us Different:
Unlock Tangible Time and Cost Wins
Save 15-20 Hours Weekly on Lead Nurturing
Save 15-20 Hours Weekly on Lead Nurturing: Picture this: instead of your sales lead manually calling fabricators after a quote request for stainless steel fittings, our AI sends tailored follow-ups referencing their specific alloy needs and project timelines. Shops like yours report reclaiming a full day each week, redirecting that time to quality checks on CNC-machined parts or on-site installations. That's not just efficiency—it's <span class="gradient">pure ROI</span>, with leads converting 40% faster within the first 90 days.
Achieve 3x ROI Through Precision Targeting
Achieve 3x ROI Through Precision Targeting: You're dealing with volatile material costs and slim margins on custom jobs like precast concrete forms or steel trusses. Our system analyzes past inquiries—like those for structural steel beams—and prioritizes hot leads, slashing ad waste by 60%. One client saw their cost per qualified lead drop from $150 to $50 in three months, turning marketing into a profit center rather than a sinkhole, with an additional 25% increase in repeat orders from tracked suppliers.
Boost Productivity with Field-Tested Automations
Boost Productivity with Field-Tested Automations: Like fine-tuning a lathe for perfect tolerances on custom shafts, we customize automations to fit your shop's rhythm. Automate reminders for repeat orders on fabricated enclosures or modular building components, reducing no-shows by 70%. Teams gain back hours for hands-on work like MIG welding or assembly line setups, with one fabricator noting a 25% uptick in on-time project deliveries after just two months of implementation.
What Clients Say
"Before AIQ Labs, we were buried in follow-up emails for custom bracket orders after the FABTECH show—it took our guy two full days a week just to track leads from booth inquiries. Now, the automation handles personalization based on their CAD drawings and alloy specs, and we've landed three big contracts for structural steel assemblies in the last quarter without adding extra headcount. Saved us about 18 hours weekly, easy, letting us focus on precision welding runs."
Mike Harlan
Operations Manager, Precision Fab Works (Specializing in Custom Metal Brackets for Construction Equipment)
"Honest talk: marketing felt like guessing in the dark for our aluminum extrusion jobs targeting commercial builders. Their custom setup scores leads by project type, like facade panels or framing systems, and we've cut manual outreach by half. ROI kicked in fast—our spend on supplier outreach for raw aluminum turned into $200K in new orders over six months, with leads now qualifying 50% quicker. No more juggling apps; it's all in one dashboard that syncs with our inventory system."
Sara Kline
Sales Director, Metro Metal Crafters (Aluminum Extrusion Specialists for Architectural Projects)
"As a small shop doing custom weldments for HVAC enclosures, we couldn't afford generic tools that didn't get our niche in sheet metal fabrication. AIQ built something that integrates with our ERP for auto-emails on quote updates referencing tolerances and material grades. Team's productivity jumped; we're closing 30% more deals on modular units without the old spreadsheet chaos, and it's freed up 12 hours a week for actual TIG welding and quality inspections. Worth every penny for the time it freed up on the floor."
Tom Reyes
Owner, Apex Fabrication Solutions (Custom Weldments for Industrial HVAC Systems)
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your shop's daily grind— from quoting custom panels to following up with contractors. Using your CAD files and ERP data, we map out pain points like delayed lead responses. This ensures our automation fits like a custom jig, no guesswork.
Custom AI Design and Build
Our engineers craft a tailored system, training AI on your past fabrication jobs to personalize outreach. We integrate it directly with your tools, automating everything from lead enrichment for steel buyers to campaign tracking. Expect a prototype in weeks, tested against real shop scenarios.
Deployment and Optimization
We roll it out seamlessly, training your team on the unified dashboard. Monitor performance with metrics like time saved on manual tasks, then tweak for even better ROI—think faster conversions on prototype inquiries. Ongoing support keeps it humming like well-oiled machinery.
Why We're Different
What's Included
Common Questions
How does this automation handle our custom quoting process for unique fabrication jobs?
In fabrication shops, every job's a snowflake—different alloys, tolerances, deadlines. Our custom AI starts by integrating with your quoting software, pulling details like material specs and dimensions. It then automates follow-ups with personalized touches, like 'Based on your need for 4140 steel beams, here's how we delivered a similar project in 4 weeks.' This cuts manual review time by 70%, ensuring no lead slips through because someone forgot to chase a revision. We've seen shops close 25% more quotes this way, all while your team stays focused on the weld bench. Setup takes about two weeks, with full customization to your workflow—no generic templates here.
What kind of time savings can we expect in a busy fabrication shop?
You're probably thinking, 'Our shop's already slammed with rush orders—how much time is there to save?' Let's be honest: manual marketing tasks like logging trade show leads or emailing suppliers can eat 15-20 hours weekly from your estimators and admins. Our system automates that grunt work, from scoring prospects interested in custom stamping to scheduling nurture campaigns. One client, a mid-sized fab shop, reclaimed 18 hours a week, redirecting it to on-floor tweaks that boosted output by 15%. ROI hits quick—expect payback in 3-6 months through higher close rates on precision part inquiries, without hiring extra staff.
Will this integrate with our existing ERP and CAD systems without disrupting operations?
Disruption's the last thing a fabrication shop needs when deadlines loom. We design integrations that plug right into your ERP (like Epicor or Syspro) and CAD tools (SolidWorks, AutoCAD) via secure APIs, creating a single flow for data. For instance, when a new lead comes in for aluminum extrusions, the AI pulls inventory levels automatically and crafts a response highlighting availability. No data silos or manual exports—everything syncs in real-time. Our team handles the build on-site if needed, testing during off-peak hours to keep your CNC machines humming. Shops report zero downtime post-launch, with efficiency gains kicking in immediately.
How do you ensure the marketing is targeted to our niche in custom fabrication?
Generic blasts won't cut it for custom work— you need precision, like milling to exact specs. We train the AI on your historical data: past jobs for automotive chassis or industrial enclosures, client types like contractors or engineers. It then generates hyper-targeted campaigns, such as emails referencing 'your recent RFQ for galvanized frames' to boost relevance. This isn't spray-and-pray; it's field-tested for manufacturing, yielding 2-3x engagement rates. We refine it ongoing, using your shop's metrics to prioritize high-ROI segments, ensuring every dollar spent lands with buyers who value your craftsmanship.
What's the ROI like for fabrication shops using this?
ROI in fabrication is all about margins on custom runs—slimmer than a razor edge sometimes. Our clients typically see 3-5x returns within the first year, driven by reduced manual hours (saving $20K+ annually in labor) and 30-50% more qualified leads converting to orders. Take a shop doing structural steel: they automated outreach to architects, landing $150K in new projects while cutting ad waste by 60%. We track it via custom KPIs, like cost per fabrication lead versus revenue from closed deals. No fluff—it's quantifiable, with full reports showing how automation turns marketing into a shop-floor multiplier.
Can we own the system, or are we stuck with subscriptions?
Subscription fatigue is real in manufacturing, with tools piling up costs like scrap metal in the corner. At AIQ Labs, we build it custom for you to own outright—no recurring fees or vendor lock-in. It's a unified asset integrated into your operations, scalable as your shop grows from prototypes to full production lines. We handle the code, deployment, and initial support, then hand over full control with documentation. This shifts you from renting fragile workflows to possessing a robust tool that evolves with your needs, like upgrading from leased equipment to owned machinery that pays off long-term.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.