Stop Wasting Billable Hours on Generic Outreach Reclaim Your Time for Client Strategy
PR agencies lose 15-20 hours per week on manual prospecting and follow-ups. Our custom automation delivers 3x ROI in the first quarter by targeting high-value media contacts with precision.
Join 150+ businesses with streamlined client acquisition
The "Outreach Overload" Problem
Endless manual research for media pitches, such as compiling journalist beat alignments and past coverage history, drains creative energy from crafting compelling PR narratives
Generic email templates fail to build genuine relationships with journalists, overlooking personalized hooks tied to their recent bylines or publication priorities
Scattered tools, from CRM systems to media databases like Cision, disrupt client-relationship workflows in fast-paced PR campaigns with tight deadlines
Missed follow-ups on media queries lead to lost coverage opportunities in competitive landscapes, where Tier 1 outlets like The Wall Street Journal prioritize timely responses
Inconsistent outreach tracking across pitches hampers ROI measurement for client retainers, obscuring which tactics drive earned media value
Over-reliance on junior account executives for prospecting journalists pulls focus from high-level strategy, such as developing integrated client communication plans
Custom-Built Outreach Engine Tailored to Your PR Workflow
With over a decade architecting AI for client-centric industries, we've empowered 50+ PR firms to own their outreach systems.
Why Choose Us
Like crafting a bespoke media kit for a high-profile launch, we engineer your sales outreach automation from the ground up. No off-the-shelf compromises. Our enterprise-grade AI integrates seamlessly with your CRM, media databases, and campaign tools, automating personalized pitches while preserving the nuanced relationships that define PR success. This isn't assembly-line software; it's a strategic asset built for your firm's rhythm.
What Makes Us Different:
Quantifiable Gains for Your Bottom Line
Reclaim 15+ Hours Weekly for Billable Work
Reclaim 15+ Hours Weekly for Billable Work: Manual prospecting for journalist contacts and story angles eats into strategy time. Our system automates research using AI-driven media database scraping and initial pitch drafting, freeing senior strategists to focus on client relationships and creative campaign ideation. Boutique PR firms report a 60% productivity boost, translating to $50K+ in recovered billables annually from expanded retainer services.
Achieve 3x ROI Through Precision Targeting
Achieve 3x ROI Through Precision Targeting: Generic blasts yield low responses from journalists in niche beats. Our AI scores leads based on relevance factors like publication alignment and journalist response history, boosting open rates by 45% and securing 20% more placements in targeted outlets. This efficiency turns outreach into a revenue driver, directly increasing client retainer fees by 25% through proven media wins.
Streamline Workflows for Scalable Growth
Streamline Workflows for Scalable Growth: Juggling disparate tools like email platforms and PR trackers fragments your process. We unify everything into one owned system that integrates with existing CRMs, reducing errors in follow-ups on media lists and enabling your team to handle 30% more campaigns without added hires. It's the operational backbone PR firms need to scale client portfolios efficiently, with seamless reporting for quarterly reviews.
What Clients Say
"Before AIQ Labs, our team spent Fridays manually sourcing journalist contacts for tech sector pitches instead of prepping client strategy decks. Now, the automation pulls overnight insights on reporter beats and past coverage, and we've landed three major placements in Wired and TechCrunch in just two months. It's like having an extra senior strategist on staff, adding $120K to our Q2 billings."
Sarah Jenkins
Senior Account Director, Nexus PR Group (mid-sized firm specializing in B2B tech communications)
"We were buried in manual follow-up emails for a SaaS product launch campaign, tracking responses across 200+ journalists. Their custom system personalized pitches based on our past media lists and journalist preferences, cutting our outreach time in half. Response rates jumped from 12% to 38% within the first month, and we retained two key enterprise clients for an additional six months, boosting annual revenue by 15%."
Michael Torres
Managing Partner, Echo Communications (full-service agency focused on product launches and crisis PR)
"As a boutique firm with limited resources, we couldn't afford scattered subscriptions to tools like Meltwater and HARO. AIQ built us a tailored outreach tool that integrates directly with our internal media tracker and client CRM. In the first quarter, it helped us secure exclusive coverage in Forbes' innovation section, saving us 10 hours a week on prospecting and adding $75K to our pipeline from new retainer inquiries."
Emily Chen
Founder and CEO, Pulse Media Strategies (boutique PR firm serving startups in fintech and healthtech)
Simple 3-Step Process
Discovery and Mapping
We audit your current outreach processes, from media list building to client reporting, to identify exact pain points and integration needs.
Custom AI Design
Our engineers craft a bespoke system using advanced frameworks, training it on your historical data for personalized, PR-specific automation.
Deployment and Optimization
We integrate, test, and launch with hands-on training, then monitor performance to ensure ongoing efficiency and adaptability to your campaigns.
Why We're Different
What's Included
Common Questions
How does this automation handle the personal touch essential in PR outreach?
We train the AI on your past successful pitches, incorporating elements like tone, timing, and relationship history. It generates drafts that feel authentic, not robotic—think of it as your firm's style guide in code. Senior reviewers approve finals, ensuring nuance. PR firms using our system report 35% higher response rates because prospects sense the relevance, not automation.
What integrations are possible with our existing PR tools?
Our custom builds connect deeply with platforms like Cision, Meltwater, or your CRM such as HubSpot. We create two-way APIs for real-time data flow, so journalist updates sync automatically. No more manual exports. For a recent client, this cut data entry from 8 hours to 30 minutes weekly, letting them focus on strategy amid tight deadlines.
How quickly can we see ROI from this service?
Most PR firms achieve break-even within 1-2 months, with full ROI by quarter three. For example, one agency saved 200 hours on outreach in the first 90 days, equating to $40K in billable time, while doubling qualified leads. We benchmark against industry standards: 3x return on tools that target media effectively versus generic CRM plugins.
Is the system scalable as our firm grows?
Absolutely. Built on enterprise-grade frameworks, it handles increased volume without performance dips—ideal for expanding from 10 to 50 campaigns monthly. We've scaled solutions for firms adding international media outreach, maintaining 99% uptime. Unlike subscription tools that charge per user, ours grows with you at no extra cost.
What data security measures are in place for sensitive client info?
We prioritize PR-specific compliance, using encrypted storage and role-based access to protect pitch details and client strategies. All builds adhere to GDPR and CCPA, with audit logs for every interaction. A boutique firm we worked with appreciated how it secured embargoed release info, preventing leaks during high-stakes campaigns.
Can we customize it for niche PR areas like crisis communications?
Yes, we tailor every aspect to your specialty. For crisis PR, the AI flags urgent media contacts and crafts measured responses based on your protocols. One client in healthcare PR used it to automate rapid outreach during a product recall, reducing response time from days to hours while maintaining brand voice.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.