Stop Wasting Time on Low-Interest Leads Prioritize Prospects Who Actually Join and Stick Around
Imagine scoring leads so precisely that your team focuses only on the ones ready to sign up for classes or memberships, boosting retention by 30% without the guesswork.
Join 150+ fitness businesses with higher member sign-ups and retention
The "Lead Overload" Problem
Chasing Every Gym Inquiry Drains Your Trainers' Energy and Leads to Burnout
Generic CRM Tools Miss Key Fitness Signals Like Yoga Class Interest or HIIT Trial Views
Low Retention from Mismatched Onboarding, Like Pairing Beginners with Advanced Bootcamp Classes
New Year's Resolution Spikes Overwhelm Without Prioritizing High-Engagement Leads
Manual Gut-Feels Miss High-Value Sign-Ups from Repeat Website Visitors Eyeing Membership Tiers
Fragmented Data from Apps and Check-Ins Hides True Member Engagement in Group Classes
Our Custom-Built Lead Scoring System
We've powered lead scoring for over 50 fitness studios, turning inquiry chaos into predictable member growth.
Why Choose Us
Here's the thing: off-the-shelf lead scoring feels like a rigid workout plan that doesn't fit your gym's vibe. We build yours from scratch, tailored to your exact needs—like scoring based on class attendance interest or wellness goal alignment. You're probably thinking, 'How does that work for my retention-driven setup?' We integrate your CRM, website forms, and even app data into a predictive model that flags hot leads ready for that first session. No subscriptions, just a unified system you own, flexible for your unique workflow.
What Makes Us Different:
Unlock Retention-Boosting Wins
Skyrocket Conversion Rates
Skyrocket Conversion Rates: Focus your trainers on leads scoring 80%+ fit, like those browsing group fitness options or personal training schedules. We've seen boutique gyms double trial-to-member conversions in just three months, turning casual inquiries into loyal attendees who stick around for wellness challenges.
Streamline Your Daily Grind
Streamline Your Daily Grind: No more sifting through 50 emails a day from class sign-up inquiries. Our system ranks leads by engagement levels, like app interactions or social shares, saving your front desk 15 hours weekly—time better spent on personalized wellness check-ins that boost retention in yoga or spin programs.
Build Lasting Member Loyalty
Build Lasting Member Loyalty: Score for long-term fit, factoring in past drop-off patterns from intro fitness classes. Studios using this report 25% higher six-month retention, as new members feel instantly connected to your community vibe through tailored group session recommendations.
What Clients Say
"Before AIQ, we were following up on every lead, even the ones who ghosted after a free trial class. Now, our scoring highlights folks excited about our HIIT and barre classes, and we've added 40 new members in two months without extra marketing spend—our retention in those programs jumped 22%."
Sarah Jenkins
Owner, FitFlow Yoga & Barre Studio
"It's like having a smart coach for our sales team. The system caught a lead who'd viewed our wellness retreats and nutrition coaching pages three times—turned out she signed up for a year-long membership on the spot, including personal training. Retention's up 18% since we started, especially for our holistic programs."
Mike Rivera
Mike Rivera, General Manager, Peak Wellness Gym & Spa
"We used to lose prospects because our generic CRM couldn't spot fitness newbies vs. seasoned athletes inquiring about advanced bootcamps. This custom setup scores based on our intro class and mobility session inquiries, and it's helped us retain 35% more first-timers by matching them to beginner-friendly wellness tracks."
Lisa Chen
Membership Director, Vitality CrossFit & Wellness Center
Simple 3-Step Process
Discovery and Mapping
We dive into your gym's lead sources, like website sign-ups and social inquiries, to map what makes a lead 'gym-ready.' This ensures the model fits your retention goals perfectly.
Custom Model Build
Our engineers craft a predictive AI tailored to fitness signals—think scoring higher for leads mentioning 'beginner yoga' or repeat class views. We test it against your past data for accuracy.
Integration and Launch
We plug it into your existing tools, like Mindbody or your custom app, with a simple dashboard for your team. Launch includes training so you're scoring leads and boosting sign-ups from day one.
Why We're Different
What's Included
Common Questions
How does lead scoring differ for gyms compared to other businesses?
Let's be honest, gyms aren't like e-commerce shops—your leads are people seeking transformation, not just products. Our custom system scores based on fitness-specific cues, like interest in personal training sessions or group class vibes, rather than generic purchase history. We tailor it to your retention focus, factoring in how well a lead matches your community feel. For example, a prospect browsing beginner bootcamps gets a higher score than a casual viewer. This means your team engages with folks likely to renew memberships, not one-off trials. We've built these for studios facing seasonal influxes, ensuring the model adapts to your workflow without the limitations of cookie-cutter tools.
What data do you use to score leads in a fitness context?
You're probably thinking about privacy—totally valid in wellness. We start with your consented data: website interactions, email opens on newsletters about HIIT or yoga, form submissions for free trials, and even social engagement like likes on your transformation stories. No external scraping; it's all from your systems. We build a model that weighs these against your historical conversions, like who actually showed up for that intro class. For retention-driven gyms, we include signals like goal alignment (e.g., weight loss vs. flexibility). It's flexible— if your studio uses apps for virtual sessions, we integrate that too. The result? Scores that predict not just sign-ups, but long-term loyalty, saving you from chasing ghosts.
How long does it take to implement custom lead scoring?
Short answer: 4-6 weeks for a full rollout, but you see value sooner. We kick off with a quick audit of your current lead flow—think mapping inquiries from your gym's site or walk-ins. Then, building the AI model takes about two weeks, training it on your data for accuracy in spotting high-retention prospects. Integration with tools like your booking software is next, with testing to ensure it flags leads ready for that welcome workout. Finally, we train your team on the dashboard. It's not a template dump; it's built for your exact needs, so no rushed, buggy launch. Gyms we've worked with report their first scored leads converting within the first month.
Can this integrate with my existing gym management software?
Absolutely, and that's where we shine. Whether you're on Mindbody, Zen Planner, or even a custom setup, our system creates deep, two-way connections—no superficial plugins that glitch during rush hours. For instance, a new lead from your website form gets scored instantly and pushed to your CRM with tags like 'eager for spin classes.' If they book a trial, it updates their score in real-time. We handle the heavy lifting, eliminating manual entry that steals time from member check-ins. Since it's custom-built, it fits your workflow seamlessly, like auto-scheduling follow-ups for high-scorers. No more subscription chaos; it's a owned piece that scales with your studio's growth.
What if my gym has multiple locations or class types?
Multi-location or diverse offerings? No sweat—we design for that complexity. The scoring model can segment by site, like prioritizing leads near your downtown studio versus the suburban one, or by class type (e.g., boosting scores for Pilates enthusiasts at your wellness-focused branch). We pull in location-specific data, such as local event tie-ins or branch attendance patterns, to make it hyper-relevant. For retention, it flags cross-location potentials, like a yoga lead who might travel. It's flexible: adjust weights for seasonal classes or corporate partnerships. Studios with chains tell us this unified approach cut their lead management time by 60%, letting each location focus on personalized experiences without overlapping efforts.
How do you ensure the scoring improves member retention?
Retention is your bread and butter, so we embed it into the core. Unlike generic scorers that chase any sale, ours predicts long-term fit by analyzing patterns like early drop-off risks from mismatched leads. For example, if past data shows barre class triers renew 70% more when matched early, the model prioritizes those signals. We include wellness-specific factors, such as questionnaire responses on goals or engagement with your nutrition tips. Post-launch, it learns from outcomes—did that scored lead stick for six months? This refines accuracy, helping you build a community of returnees. One gym saw retention jump from 55% to 78% in a year, all from smarter initial engagements.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.