Stop Wasting Time on Tire-Kickers Score Leads That Actually Buy Your Custom Cabinetry
Imagine turning your messy lead list into a prioritized pipeline that boosts close rates by 30% and frees up your crew for real projects, not endless follow-ups on dead-end inquiries.
Join 150+ businesses with higher ROI on sales efforts
The "Lead Overload" Problem
Field reps waste time chasing every inquiry, from DIY hobbyists tinkering with basic plywood projects to serious general contractors bidding on multi-unit residential builds
Inconsistent lead scoring overlooks woodworking-specific signals like detailed project timelines for custom cabinetry installations or precise material specs for exotic hardwoods like cherry or maple
Missed opportunities when high-value leads for custom furniture, such as bespoke conference tables or architectural millwork, slip through the cracks amid low-priority inquiries
Seasonal rushes from spring home builds or fall trade shows overwhelm your team with unqualified leads from online ads targeting casual remodelers
Budget overruns from pitching premium hardwoods like quarter-sawn oak to price-sensitive buyers who ghost after initial consultations on budget framing jobs
Fragmented data across CNC shop software and ERP systems leads to duplicated efforts on repeat lowballers inquiring about off-the-shelf lumber
Our Custom Lead Scoring: Built for Your Woodworking Workflow
We've engineered scoring systems for over 50 manufacturing shops, turning raw leads into revenue pipelines that fit like a perfectly joined dovetail.
Why Choose Us
Here's the thing: off-the-shelf tools treat all leads the same, like slapping generic plywood on a custom heirloom piece. We build yours from the ground up, analyzing behaviors unique to woodworking—think inquiry depth on oak vs. pine, urgency in bid requests, or past purchases of joinery tools. You're probably thinking, 'How does this integrate with my shop's chaos?' We connect it seamlessly to your CRM, inventory trackers, and even QuickBooks, creating a single dashboard that scores leads in real-time. No more guesswork. Just actionable intel that drives ROI, field-tested on shops just like yours.
What Makes Us Different:
Why This Delivers Real Shop Wins
Focus Your Team on High-Conversion Leads
Focus Your Team on High-Conversion Leads: Imagine your sales lead zeroing in on contractors needing 500 linear feet of custom oak trim for a commercial office fit-out, not weekend warriors building backyard decks. Our system flags these gems using woodworking signals like blueprint uploads, cutting chase time by 40% and lifting close rates—real shops see $150K extra revenue in the first year from better prioritization of millwork projects.
Optimize Inventory and Production Runs
Optimize Inventory and Production Runs: No more overstocking walnut slabs for flaky leads. Scoring predicts demand based on lead quality, like urgency for reclaimed wood in sustainable builds, aligning your mill schedules with probable orders. One client reduced waste by 25% on exotic species inventory, turning potential losses into profit as scored leads converted to steady repeat business for custom paneling.
Streamline Your Quote-to-Order Pipeline
Streamline Your Quote-to-Order Pipeline: Leads get auto-scored on submission based on factors like requested joinery details or load-bearing specs, so your estimators tackle hot ones first. This speeds up responses during peak building seasons, shortening your sales cycle from weeks to days and ensuring your shop floor hums with confirmed jobs like structural beams, not speculation on vague inquiries.
What Clients Say
"Before AIQ's scoring, we'd spend hours quoting small jobs like basic shelving that went nowhere. Now, it ranks leads by project size, such as square footage for kitchen remodels, and follow-up history—last quarter, we landed an $80K custom cabinetry contract for a hotel chain we almost missed. It's like having an extra salesperson who knows our inventory of maple and birch inside out."
Mike Harlan
Owner, Harlan Custom Woodworks in Denver, CO
"Our trade show leads from the International Woodworking Fair were a mess; half were just browsing for hobby tools. The custom model they built scores based on booth interactions, like discussions on CNC routing, and email opens about laminate finishes, helping us prioritize builders over decorators. We've closed 15 more deals this year for commercial flooring projects, and our team's not burned out chasing ghosts."
Sara Lopez
Sales Manager, Precision Mill Co. in Atlanta, GA
"Integrating this with our shop management software like ShopWare was seamless. It caught a lead inquiring about reclaimed barnwood patterns for barn-door installations—turned into a $45K order in two weeks for a rustic lodge build. Honestly, it's saved us from overcommitting to low-margin work and focused us on high-value structural components that pay off."
Tom Reilly
Operations Director, Rustic Frames Manufacturing in Portland, OR
Simple 3-Step Process
Discovery and Mapping
We dive into your lead sources—website forms, calls, trade inquiries—and map how they tie to your woodworking ops. This uncovers what's working, like strong signals from detailed spec requests, and builds the foundation for your custom model.
Model Building and Training
Using your historical data on past orders and duds, we train an AI that scores leads on woodworking nuances, such as urgency for framing deadlines or interest in sustainable sourcing. It's iterative, refined until it mirrors your shop's success patterns.
Integration and Launch
We wire it into your tools—CRM, email, even production schedulers—for real-time scoring. Then, we train your team with hands-on sessions, ensuring smooth rollout and quick wins on your next batch of leads.
Why We're Different
What's Included
Common Questions
How does lead scoring differ for woodworking shops compared to other manufacturing?
In woodworking, leads often hinge on unique factors like custom design requests or material tolerances, which generic systems overlook. We tailor the model to score based on specifics—say, a lead's interest in CNC routing details versus vague 'furniture' inquiries. This means prioritizing builders needing precise joinery over casual browsers. We've seen shops boost qualified leads by 35% this way. It's all about fitting your workflow, from initial quote to shop floor prep, without the one-size-fits-all pitfalls.
What data do you need to build our custom scoring system?
We start with your existing lead data: past inquiries, conversion histories, and notes on what turned into orders—like jobs specifying cherry wood or tight deadlines. No need for perfect records; we clean and enhance it. We'll also pull from your CRM, website analytics, and even supplier interactions if relevant. The goal? A model that learns your shop's patterns, such as high scores for repeat contractors. Setup takes 2-4 weeks, and we handle the heavy lifting to minimize disruption.
How quickly can we see results after implementation?
Most shops notice improvements within the first month. Once integrated, scoring kicks in immediately on new leads, helping your team focus on prospects likely to order 200+ board feet. One client refined their pipeline in week two, closing a mid-sized mantel project they would've deprioritized. Full ROI, like 25% faster cycles, builds over 3-6 months as the AI learns from ongoing data. We're hands-on during launch to ensure quick wins.
Is this system secure for our sensitive project bids?
Absolutely. We build with enterprise-grade security, encrypting all lead data and ensuring compliance with standards like GDPR if you deal internationally. Your scoring model runs on secure, owned infrastructure—no cloud rentals exposing bid details. Access controls limit views to authorized staff, and we audit regularly. For woodworking shops handling custom blueprints, this means peace of mind that competitor intel stays locked down while scores guide your sales edge.
Can we adjust the scoring as our business changes, like adding new product lines?
Yes, flexibility is core. If you expand into eco-sustainable finishes or outdoor structures, we retrain the model with fresh data in days, not months. It's not rigid; thresholds adapt to shifts, like weighting sustainability queries higher during green building booms. Clients often tweak seasonally—say, for holiday cabinet rushes. This keeps it aligned with your evolving workflow, delivering sustained ROI without rebuilding from scratch.
What if we already use a CRM—will this replace it?
No replacement needed. We integrate directly with tools like Jobber or your custom setup, enhancing them with AI scoring without data silos. Leads flow in, get scored on woodworking metrics, and update your existing records seamlessly. This unified view cuts manual entry, letting you track from lead to lumber order in one place. Shops love how it amplifies their current stack, not overhauls it, saving time and headaches.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.