Stop Wasting Time on Low-Intent Leads Prioritize Prospects Ready to Commit to Your Programs
Imagine scoring leads based on their actual engagement with your class schedules and wellness challenges, so your team focuses on the ones who'll stick around for months, not drop off after a free trial. We've helped gyms boost retention by 35% with custom AI that fits your flow perfectly.
Join 200+ businesses with higher member retention
The "Lead Overload" Problem
Wasting hours chasing free trial sign-ups for beginner yoga classes who ghost after their first week
Struggling to differentiate members passionate about group HIIT sessions from casual browsers just scrolling your class schedule
Manual tagging of leads from immersive yoga retreats or intense bootcamps eating into your personal training coaching time
Missing key retention signals like repeat bookings for restorative yoga or spin classes buried in your overcrowded inbox
One-size-fits-all scoring overlooking seasonal wellness trends like New Year's resolution bootcamps or summer detox challenges
Overloaded staff juggling raw leads from wellness workshops without knowing who's primed for premium Pilates or nutrition coaching memberships
Our Custom-Built Lead Scoring Solution
With years building AI for retention-driven fitness brands, we craft systems that truly understand your member journey.
Why Choose Us
Let's be honest, off-the-shelf lead scoring tools treat every lead like a generic gym-goer, but your studio thrives on personalized wellness paths. We build a tailored AI model just for you, analyzing behaviors like class attendance patterns, email opens on nutrition tips, and social shares of your mindfulness sessions. It's flexible, integrating seamlessly with your booking software and CRM. No more guesswork—your team gets a clear score on who's primed for that six-month yoga commitment. Here's the thing: this isn't a plug-and-play template. It's engineered for your exact workflow, from initial inquiry to loyal member.
What Makes Us Different:
Unlock Retention Without the Guesswork
Focus on High-Commitment Prospects
Focus on High-Commitment Prospects: Your sales team spends 60% less time on flakes and more on leads showing true interest, like those booking multiple HIIT or barre classes within the first month. We've seen boutique studios convert 25% more into paid memberships this way, turning casual sign-ups into loyal group fitness regulars.
Boost Member Retention Rates
Boost Member Retention Rates: By scoring leads on long-term fit, you identify wellness enthusiasts early—like those engaging deeply with your guided meditation apps or nutrition webinars—reducing churn by up to 30% over six months. Picture nurturing a lead from a single yoga trial into a yearly wellness retainer, fostering sustained mind-body balance.
Streamline Your Daily Workflow
Streamline Your Daily Workflow: Custom dashboards highlight top leads during peak seasons like January resolution rushes or summer outdoor bootcamps, saving your front desk 10 hours weekly on manual reviews. It's like having an AI coach spotting the stars in your lead roster, prioritizing those ready for transformation challenges.
What Clients Say
"Before AIQ's lead scoring, we were drowning in inquiries from our hot yoga promo weekends, but half never returned after their intro session. Now, the system flags the serious ones based on their app check-ins and class feedback, and our retention jumped from 65% to 82% in just three months—perfect for keeping our flow steady in a competitive market."
Sarah Jenkins
Studio Owner, Flow Yoga Collective in Austin, TX
"I was skeptical at first—our weekend bootcamp leads were scattered, with many dropping off post-trial. But their custom model analyzes email opens on our protein shake recipes and repeat sign-ups for strength circuits, predicting who's ready for the long haul. We closed 15 premium transformation packages last quarter that we would've overlooked entirely."
Mike Rivera
General Manager, Peak Fitness Hub in Denver, CO
"Handling seasonal rushes like our January wellness reset challenges was total chaos, with leads piling up from meditation pop-ups. This AI scores them by engagement depth, like consistent bookings in core fusion classes, helping us prioritize and retain 40% more members year-over-year. No more wasted outreach on those who bail after one sunrise yoga."
Emily Chen
Membership Director, Zen Strength Gym in Seattle, WA
Simple 3-Step Process
Discovery & Mapping
We dive into your studio's lead sources, like website sign-ups for free Pilates trials or social media wellness tips, to map what makes a lead 'hot' for your retention goals.
Custom Model Build
Our team engineers a predictive AI tailored to your data—think scoring based on repeat Zumba bookings or nutrition webinar attendance—ensuring it fits your unique member experience.
Integration & Launch
We connect it to your CRM and booking tools for real-time scoring, then train your team with hands-on sessions so you see prioritized leads flowing in day one.
Why We're Different
What's Included
Common Questions
How does lead scoring differ for fitness studios compared to other businesses?
You're probably thinking it's just another CRM add-on, but for fitness and wellness, it's about retention from day one. Our custom AI looks at specifics like how often a lead views your spin class schedule or engages with recovery content, scoring them on long-term fit rather than quick sales. We build it to integrate with your booking system, predicting who's likely to commit to a three-month program. Studios using this see 30% higher retention because it filters out casual drop-ins and spotlights dedicated wellness seekers. It's all tailored—no generic scores here.
What data sources does your lead scoring use in a wellness business?
Here's the thing: we pull from your real-world touchpoints, like website forms for free trial yoga sessions, email opens on mindfulness newsletters, or app logins for virtual workouts. No invasive tracking—just your existing data from CRMs like Mindbody or booking apps. We analyze patterns, such as repeat interest in bootcamps, to assign scores. For a typical studio, this means prioritizing leads who've shared your Instagram wellness tips over one-time browsers. It's secure, compliant with health data regs, and builds a profile that evolves as they interact more.
How long does it take to implement custom lead scoring for my gym?
Let's be honest, rushed setups lead to headaches. We start with a quick audit of your current leads—say, from recent HIIT promo sign-ups—then build and integrate in 4-6 weeks. This includes testing with your team to ensure it flags the right prospects, like those eyeing personal training. Post-launch, we monitor for tweaks, especially during peak times like January resolutions. Gyms we've worked with were up and running smoothly in under two months, seeing immediate lifts in focused outreach without disrupting daily operations.
Can this system help with seasonal challenges in fitness lead management?
Absolutely, and it's a lifesaver for those ebb-and-flow periods. Our AI adapts scoring for seasons—boosting weights on summer outdoor class inquiries or fall nutrition program interests. Imagine auto-prioritizing leads engaging with your holiday wellness challenges over sporadic ones. We've helped studios handle New Year's rushes by scoring 2x more accurately, turning seasonal spikes into year-round members. It's flexible, so you define the rules, like emphasizing retention signals during slower months to keep engagement high.
What if our studio is small—does custom AI make sense for us?
You're probably thinking big tech is for chains only, but that's not true for retention-focused spots like yours. Even with 100 leads a month from local barre events, our bespoke system pays off fast by cutting wasted follow-ups. We scale it to your size, using simple integrations with tools you already have, like basic email lists or scheduling apps. A small wellness center we built for saw their conversion rate double in the first quarter, saving hours on unqualified chases. It's an investment in owning your growth, not renting generic software.
How do you ensure the lead scoring respects member privacy in wellness?
Privacy is non-negotiable in fitness, where personal health data lives. We design with GDPR and HIPAA in mind, anonymizing sensitive info like injury recovery queries while scoring on aggregate behaviors, such as class trial enthusiasm. No third-party sharing—everything stays in your secure system. For instance, we might score based on public engagement like newsletter clicks without touching protected notes. Clients appreciate the transparency; one studio noted it built trust, leading to 20% more referrals from scored, nurtured leads.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.