Stop Chasing Every Lead Blindly Score Them Smartly with AI Built for Your Jobsite Workflow
In the home services industry, where 70% of leads fizzle out before a quote, our custom lead scoring turns guesswork into precision—boosting close rates by up to 35% for contractors like you.
Join 250+ businesses with 30% higher conversion rates
The "Lead Overload" Problem
Wasting Hours on Tire-Kickers While Real Jobs Like $20K Kitchen Remodels Slip Away
Struggling to Spot High-Intent Leads for Roofing or HVAC Amid Seasonal Floods of Inquiries
Losing Competitive Edge as Rivals Bid Faster on Premium Projects
Manual Sorting of Leads Drains Your Crew's Focus from On-Site Work Like Framing or Wiring
Generic Tools Miss Nuances Like Local Building Codes or Client Histories
Generic Tools Miss Nuances Like Local Building Codes or Client Histories for Permit-Intensive Projects
Our Tailored Lead Scoring Solution for General Contractors
With over a decade architecting AI for expertise-driven industries, we've helped 150+ home services firms reclaim control over their pipelines.
Why Choose Us
One-size-fits-all lead scorers treat every inquiry like a cookie-cutter form. Not us. We build your system from the ground up, analyzing behaviors unique to general contracting—like how a lead's past interactions with your site signal urgency for a kitchen remodel. It's flexible, integrating seamlessly with your CRM and scheduling tools. No more sifting through noise; just clear priorities that match your workflow. We've seen contractors slash unqualified bids by 40%, freeing estimators for what matters: winning the jobs that build your reputation.
What Makes Us Different:
Unlock Game-Changing Efficiency in Your Bidding Process
Skyrocket Close Rates on High-Value Projects
Skyrocket Close Rates on High-Value Projects: Imagine zeroing in on leads ready to sign for that $50K kitchen addition, scoring based on intent signals like repeated site visits to your cabinetry portfolio or queries about granite countertops—delivering 35% higher conversions. Contractors report closing 25% more deals quarterly on remodels over $30K, without expanding their sales team.
Reclaim Hours for On-Site Expertise, Not Desk Drudgery
Reclaim Hours for On-Site Expertise, Not Desk Drudgery: Stop your foremen from chasing ghosts on vague deck inquiries. Automated scoring prioritizes viable electrical panel upgrades over low-intent calls, cutting review time by 60% during peak seasons. One mid-sized plumbing firm saved 15 hours weekly, redirecting focus to trenchless pipe installs that earn 5-star reviews and repeat business from neighborhood referrals.
Build Deeper Client Relationships Through Precision Follow-Ups
Build Deeper Client Relationships Through Precision Follow-Ups: Like a master carpenter selecting the perfect dovetail joint, our system identifies relationship goldmines—leads from past clients eyeing bathroom expansions or energy-efficient window replacements. This boosts loyalty, with users seeing 28% more upsell opportunities in loyal homeowner networks, including 15% higher lifetime value from repeat remodels.
What Clients Say
""Before AIQ, we were buried under 200 leads a month from our website for kitchen and bath remodels, but half were no-shows for quotes on vanity installs. Their custom scorer now flags the serious ones—like that repeat client referencing our quartz countertop gallery for a full basement reno—and we've closed three extra jobs in the last quarter alone, adding $120K to revenue from high-margin tile work.""
Mike Rivera
Owner, Rivera Kitchen & Bath Remodels
""As a small crew handling HVAC installations and asphalt shingle roofing, we couldn't afford to miss big jobs like whole-home ductwork overhauls. The AIQ system integrated with our scheduling app and started prioritizing leads by urgency, location, and permit readiness. Last summer during peak heatwave season, it helped us bid on 15 high-intent projects we would've overlooked, boosting our win rate from 40% to 62% on energy-efficient furnace swaps.""
Sarah Kline
Project Manager, Kline HVAC & Roofing Solutions
""Generic tools scored every lead the same, ignoring our local market quirks like seismic retrofitting codes for hillside remodels. AIQ built ours to weigh factors like client history, project scope, and foundation inspection needs. In six months, we've reduced bad bids by 45% on load-bearing wall removals and landed two $80K contracts from scored referrals for open-concept kitchen conversions.""
Tom Hargrove
Lead General Contractor, Hargrove Structural Remodeling
Simple 3-Step Process
Discovery and Data Mapping
We dive into your lead sources, from website forms to referral logs, mapping how past jobs converted. This uncovers patterns unique to your contracting niche, like seasonal spikes in siding inquiries.
Custom Model Development
Our engineers craft a predictive AI tailored to your workflow, training it on your data to score leads by conversion likelihood. It's flexible, adapting to changes like new service offerings in bathroom remodels.
Seamless Integration and Launch
We wire it into your tools for real-time alerts, then train your team. Within weeks, you'll see scored leads flowing directly to your estimators, ready for bids that win.
Why We're Different
What's Included
Common Questions
How does lead scoring specifically help general contractors differentiate high-value leads?
For general contractors, lead scoring cuts through the noise of vague inquiries by evaluating factors like project scope hints in form submissions, geographic proximity to your crews, and engagement with specific service pages—such as foundation work versus cosmetic updates. Our custom AI assigns scores from 1-100, prioritizing those with 80+ for immediate follow-up. This means your team focuses on bids likely to convert, like a $40K deck project from a local homeowner who's viewed your portfolio multiple times. Industry benchmarks show this approach increases close rates by 30-40%, as it aligns with the relationship-focused nature of home services where trust and relevance drive decisions. We've tailored it for contractors to handle seasonal surges without overwhelming estimators.
What makes your lead scoring different from off-the-shelf tools like HubSpot?
Off-the-shelf tools apply generic algorithms that ignore home services realities, like the urgency of storm-damaged roofing leads or the value of repeat clients for expansions. At AIQ Labs, we custom-build from your data, incorporating specifics such as local building code interactions or historical bid outcomes. This creates a perfect fit for your workflow, not a template. For instance, it can score higher for leads mentioning 'full gut reno' based on your past 60% win rate there. Clients see 25% faster pipeline velocity because it's integrated deeply with your scheduling software, eliminating manual triage. Plus, you own the system outright, avoiding subscription hikes as your lead volume grows during peak renovation seasons.
How long does it take to implement a custom lead scoring system for my contracting business?
Implementation typically spans 4-6 weeks, starting with a deep dive into your current lead flow—from website captures to phone inquiries. We map your data sources, build the AI model, and integrate it with tools like your CRM or QuickBooks for seamless scoring. Testing ensures it accurately flags high-intent leads, such as those from nearby zip codes eyeing electrical upgrades. By launch, your team gets hands-on training. Post-go-live, we monitor for refinements, like adjusting scores for winter insulation jobs. This timeline has helped dozens of contractors go from setup to seeing 20% more qualified bids within the first month, all without disrupting ongoing projects.
Can the system integrate with my existing tools for roofing and remodeling leads?
Absolutely. We design for compatibility with common home services platforms like Jobber, Housecall Pro, or even custom spreadsheets for bid tracking. The AI pulls in data like lead origins and past interactions, scores them in real-time, and pushes updates directly—e.g., tagging a high-score lead for a shingle replacement as 'immediate bid.' This creates a unified view, reducing errors from disconnected apps. For one contractor, this integration synced 300 monthly leads across systems, cutting follow-up time by 50% and highlighting remodel opportunities from service history. It's built to scale with your operations, ensuring no lead falls through the cracks during busy seasons.
What kind of data does the lead scoring use, and is it secure for client information?
We use anonymized, consent-based data like form submissions, site behavior (e.g., time spent on your siding gallery), and demographic signals such as property type or location—never sensitive personal details without permission. For general contractors, this might include scoring based on inquiry keywords like 'emergency leak repair' or referral sources from past jobs. Security is paramount: We employ enterprise-grade encryption, comply with CCPA and industry standards, and store data in SOC 2-certified environments. Clients retain full control, with options to audit or delete records. This setup has protected data for over 200 home services firms, ensuring trust while delivering insights that boost conversions by 35% without privacy risks.
How do I measure the ROI of implementing lead scoring in my contracting firm?
ROI is straightforward: Track metrics like lead-to-bid conversion rates, time saved on unqualified follow-ups, and revenue from high-scored opportunities. For example, if your average job is $15K and scoring helps close 10 extra per quarter, that's $150K uplift. Our dashboard provides real-time reports, comparing pre- and post-implementation—users often see 40% reduction in chase time and 28% revenue growth in the first half-year. We benchmark against industry standards, where contractors using custom AI report 2-3x faster payback. During consultation, we model your specifics, like seasonal roofing leads, to forecast exact gains tailored to your pipeline.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.