For Metal Fabrication Companies

Stop Losing Weeks to Manual Lead Chasing and Follow-Ups Automate Your Marketing Pipeline with AI Built for the Shop Floor

Imagine reclaiming 15+ hours per week from repetitive outreach, slashing customer acquisition costs by 30%, and boosting your ROI on every trade show lead—without the hassle of piecing together mismatched tools.

Join 150+ businesses with streamlined workflows and measurable growth

Cut manual email tracking by 80%, freeing your team for fabrication deadlines
Automate follow-ups on RFQs to close deals 25% faster
Generate personalized proposals using AI, reducing prep time from days to hours

The "Fragmented Outreach" Problem

Chasing RFQ Leads Manually After Trade Shows Like FABTECH or IMTS

Inconsistent Follow-Ups on Custom Part Inquiries for Weldments or CNC Machining

Wasted Time Segmenting Clients by Project Type (e.g., Structural Steel vs. HVAC Components) and Material Specs (e.g., ASTM A36 vs. 304 Stainless)

Overlooking Repeat Business from Past Weld and Assembly Clients on Structural Beams or Custom Fixtures

Struggling to Track Marketing ROI Amid Volatile Steel Prices and Supply Chain Disruptions

Manual Data Entry Delays from Supplier Portals (e.g., Steel Mill Quotes) and Client ERP Systems

Our Custom AI Marketing Automation – Engineered for Metal Fab Precision

With years of hands-on experience integrating AI into fabrication workflows, we've helped shops like yours ditch the subscription mess for owned systems that actually scale with your production runs.

Why Choose Us

Let's be honest, you're probably thinking your marketing is just too niche for off-the-shelf tools—custom alloys, tight tolerances, and fluctuating demand don't fit cookie-cutter software. That's where AIQ Labs steps in. We build a tailored AI system that plugs directly into your CRM, ERP, and shop management tools. No more juggling emails about laser-cut parts or bending schedules. Our automation handles lead nurturing for high-volume runs or one-off prototypes, sending hyper-personalized outreach based on real-time project data. Here's the thing: it's not a plug-and-play template. We map your exact workflow—from initial inquiry to signed contract—ensuring every automation feels like an extension of your team. Short story: you get a unified dashboard that tracks everything, saving you from the chaos of disconnected apps.

What Makes Us Different:

Deep integration with tools like Epicor or JobBOSS to pull fabrication specs automatically
AI-driven content generation for emails highlighting your CNC capabilities or material expertise
Real-time analytics on campaign performance tied to actual shop throughput and margins

Unlock Tangible Time and Cost Wins Tailored to Your Fab Shop

Reclaim 15-20 Hours Weekly on Lead Management

Reclaim 15-20 Hours Weekly on Lead Management: Imagine your sales lead ditching afternoons spent chasing unresponsive RFQs for stainless steel prototypes or galvanized piping—our AI automates personalized follow-ups based on project specs. It segments leads by urgency, like prioritizing rush orders for bridge girders, boosting response rates by 40% and letting your team dive into detailed quoting for weld prep and production scheduling. That's hands-on efficiency for your shop floor.

Drive 30% Higher ROI on Marketing Spend

Drive 30% Higher ROI on Marketing Spend: As an ROI-focused pro, you'll love how our system crunches data from past wins—like landing those hefty contracts for automotive stampings or commercial HVAC enclosures—and predicts high-value leads, slashing ad waste on tire-kickers. One steel fabricator turned a $5K investment at the Metalcon trade show into $150K in structural steel orders, all visible in a dashboard that links campaigns straight to your P&L amid fluctuating material costs.

Boost Productivity with Field-Tested Automations

Boost Productivity with Field-Tested Automations: Skip the manual fiddling during crunch times like Q4 construction booms. We tailor flows for surges in aluminum extrusions for window frames or custom CNC-machined parts for machinery, automating from RFQ intake to finalized proposals with spec sheets. Fabrication teams report a 25% productivity surge, redirecting hours from paperwork to welding stations or assembly lines, nailing deadlines without burning out on overtime.

What Clients Say

"Before AIQ, our team drowned in follow-up emails after FABTECH—easily 10 hours a week just tracking leads for custom stainless steel brackets and weldments. Now, the AI sorts and nurtures them automatically, and we've closed three $50K deals in the last quarter that slipped through before. It's like having an extra sales engineer who works 24/7 without coffee breaks."

Mike Harlan

Operations Manager, Precision Metal Works (Specializing in Aerospace Weldments)

"We kept dropping the ball on repeat clients for sheet metal stamping jobs on HVAC ductwork because data was all over emails and Excel sheets. Since rolling out their custom automation six months ago, our marketing ROI spiked—we saved $2K monthly on pointless cold calls, and leads for custom enclosures are converting 20% faster. Game-changer for our pipeline."

Sarah Kline

Sales Director, Alloy Fab Solutions (HVAC and Commercial Fabrication Experts)

"I was doubtful about AI in our small fab shop handling structural steel weldments, but this system plugs seamlessly into our Epicor ERP for instant quoting on I-beams and assemblies. Slashed our manual proposal time from days to hours over the past year, and inbound RFQs for custom fixtures have steadied at 15 per month. No fluff, just results—no more chasing subscriptions either."

Tom Reyes

Owner, Riverside Metal Crafters (Structural Steel and Custom Assembly Shop)

Simple 3-Step Process

Step 1

Discovery and Workflow Mapping

We dive into your shop's realities—RFQ volumes, material sourcing pains, and client types—to blueprint a custom automation that fits like a perfectly machined part.

Step 2

AI System Build and Integration

Our engineers code from scratch, linking your tools for seamless data flow, testing every flow against real fab scenarios to ensure it handles the grit of daily operations.

Step 3

Launch, Train, and Optimize

We roll it out with hands-on training for your team, then monitor and tweak based on live data, scaling as your production ramps up without a hitch.

Why We're Different

We build owned systems, not rented patches—freeing you from endless subscriptions that break during your busiest fab cycles.
Our engineers understand metal fab lingo, from tolerances to tooling costs, so integrations don't just work; they anticipate shop-floor surprises.
Unlike assemblers gluing no-code tools, we code production-ready AI that scales with your growth, from 50 to 500 parts per run.
We focus on your ROI metrics—like lead-to-quote conversion—delivering measurable wins, not vague promises.
No fragile connections here; our deep API work ensures data flows reliably, even when steel prices swing and deadlines tighten.
We're builders born from our own tool chaos, so we create unified dashboards that replace the sprawl of apps in your shop.
Custom UIs tailored to your workflow mean your team adopts fast—no steep learning curves amid production pressures.
We prioritize field-tested reliability, stress-testing automations against real-world variables like supply delays.
Ownership means you control updates and data, avoiding vendor lock-in that plagues most fab operations.
Holistic approach: we tie marketing automation to your full ops, boosting overall efficiency beyond just leads.

What's Included

AI-powered lead scoring based on project specs and past fab success rates
Automated email sequences personalized to client needs, like urgent CNC prototypes
Seamless ERP integration for pulling inventory data into marketing campaigns
Real-time ROI tracking dashboard showing cost per lead tied to material margins
Predictive nurturing for dormant clients with tailored re-engagement on new alloys
Custom content generation for proposals highlighting your welding certifications
Multi-channel automation across email, SMS, and portal updates for RFQ tracking
Compliance-ready data handling for industry regs in metal supply chains
Scalable workflows that adapt to seasonal demands in fabrication volumes
Intelligent segmentation by client type—OEMs, contractors, or custom shops
Automated A/B testing of outreach for optimizing response on trade inquiries
Built-in analytics forecasting marketing impact on shop throughput and revenue

Common Questions

How does this automation handle the unique needs of metal fabrication leads?

Great question—metal fab isn't one-size-fits-all. Our AI is custom-built to understand your world: it scores leads based on factors like material type (e.g., aluminum vs. steel), project complexity (simple bends or intricate assemblies), and urgency from RFQs. For instance, it prioritizes high-value OEM inquiries over small custom jobs, automating follow-ups with details pulled from your ERP. This cuts manual sorting time by 70%, letting you focus on production. We've seen shops reclaim 12 hours weekly this way, with integrations that feel native to tools like AutoCAD or your quoting software. It's all tailored—no generic blasts that miss the mark on tolerances or lead times.

What kind of time savings can a fab shop expect from this?

Let's break it down practically. Most fab teams lose 15-25 hours a week on manual marketing tasks—chasing trade show leads, updating client portals, or prepping personalized emails for weld specs. Our system automates 80% of that: AI generates and sends tailored outreach, tracks opens, and even schedules calls. One client, a mid-sized shop, went from 20 hours of follow-up drudgery to under 5, redirecting time to floor efficiency. ROI kicks in fast—expect 20-30% cost reduction on acquisition within months, with everything tracked in a simple dashboard. It's field-tested for the unpredictability of shop life, ensuring savings stick.

Is this just another subscription tool, or do we own it?

You're probably thinking we've all been burned by subscriptions before—tools that don't integrate well with fab software and nickel-and-dime you. Nope, AIQ Labs builds for ownership. We code a custom, unified system you own outright, hosted on your infrastructure or ours with full control. No more juggling 10+ apps for CRM, email, and analytics. It replaces that chaos with one robust asset, scalable as your shop grows from prototyping to full runs. Clients tell us this shift alone saves $3K-5K monthly in fees, plus the headaches of brittle connections during peak seasons. We handle the build, you get the keys.

How do you ensure the AI understands our industry-specific challenges?

We get it—metal fab has its quirks, like volatile raw material quotes or tight deadlines for automotive parts. Our team, with backgrounds in manufacturing ops, starts by mapping your workflow: from initial client sketches to final inspections. The AI trains on your data—past RFQs, win rates on certain alloys—to generate spot-on content and predictions. For example, it can auto-personalize emails referencing your ISO certifications or quick-turn capabilities. It's not generic; we've optimized for real pains like stockout risks impacting leads. Post-launch, we refine based on your feedback, ensuring it boosts productivity without disrupting shop rhythm. Shops report 25% faster deal cycles this way.

What's the ROI timeline for implementing this in our fab operation?

Honest answer: most clients see payback in 3-6 months. Take a typical 50-employee shop—we automate lead gen and nurturing, slashing manual hours from 18 to 4 weekly, which translates to $4K+ in labor savings alone. Add 30% better conversion on high-margin jobs (like precision machining), and you're looking at $20K-50K annual uplift, depending on volume. We tie it to your KPIs: track how marketing drives actual orders, not just clicks. One fab partner hit ROI in 90 days by automating post-expo follow-ups, turning leads into $100K contracts. We provide clear metrics from day one, adjusting to maximize your field-tested gains.

Can this integrate with our existing shop management software?

Absolutely, and that's our strength. Whether you're on JobBOSS, Epicor, or even custom ERP for tracking weld progress, we build deep, two-way integrations—no superficial links that fail under load. Data flows automatically: client inquiries update inventory status, or AI pulls shop capacity for real-time quoting in emails. This eliminates errors from manual entry, which plague many fabs during rush jobs. Setup takes 4-6 weeks, with testing against your live scenarios. Clients love how it creates a 'single source of truth,' reducing integration nightmares and boosting efficiency by 35%. If your setup is unique, we adapt—it's custom for a reason.

Ready to Get Started?

Book your free consultation and discover how we can transform your business with AI.