Stop Relying on Make.com's Rigid Automations Own a Custom AI System Built for Your PR Workflow
PR agencies waste 25-40 hours weekly on manual pitch tracking and fragmented client reporting—our tailored solutions eliminate that, delivering enterprise-grade ownership without subscriptions.
Join 150+ businesses with seamless, owned AI workflows
The "Fragmented Workflow" Problem
Manual Pitch Tracking Across Disconnected PR Tools Like Cision and Meltwater
Delayed Client Reporting Due to Data Silos in CRM and Media Monitoring Platforms
Scalability Limits in Managing Expanding Media Databases and Journalist Contacts
Inconsistent Follow-Ups on Media Inquiries Eroding Key Client Relationships
Compliance Risks in Handling Sensitive Press Releases Under GDPR and Industry NDAs
Overwhelmed PR Teams from Reactive Crisis Monitoring Without Real-Time Alerts
Tailored AI Workflows: Engineered for PR Precision
With over a decade of experience building custom systems for client-focused firms, we've empowered PR teams to reclaim control from subscription traps.
Why Choose Us
We craft bespoke AI integrations that replace Make.com's one-size-fits-all constraints with flexible, owned automations designed around your exact needs—like automating pitch personalization from CRM data or generating real-time sentiment analysis on media coverage. No more brittle zaps breaking under pressure. Instead, enjoy a unified system that scales with your campaigns, ensures data accuracy, and fosters deeper client trust through proactive insights.
What Makes Us Different:
Unlock PR Efficiency: Benefits That Drive Results
Accelerated Pitch Wins
Our custom AI analyzes journalist preferences, beat assignments, and past interaction histories to prioritize high-conversion pitches, boosting placement rates by up to 35% in competitive media landscapes—far surpassing Make.com's generic triggers that overlook nuanced PR dynamics like embargo timings and source preferences.
Streamlined Client Reporting
Generate automated, branded reports pulling live data from CRM, media monitoring tools, and analytics platforms, saving PR teams 20+ hours monthly on deliverables and providing actionable insights like coverage sentiment analysis that strengthen long-term client relationships in this trust-driven industry.
Ironclad Compliance and Security
Built-in safeguards for handling confidential press materials, including encrypted storage and audit trails, ensure full GDPR, CCPA, and client NDA adherence, eliminating the risks of third-party tools like Zapier where sensitive PR data flows through unsecured external pipes.
What Clients Say
"Before AIQ Labs, our team wasted Fridays manually compiling coverage reports from scattered emails, Google Sheets, and Cision exports. Now, the custom dashboard aggregates everything automatically from our media tools— we've slashed that time by 50% and secured two Fortune 500 clients through more precise earned media insights."
Sarah Jenkins
Account Director, Horizon PR Agency
"Make.com handled basic automations, but scaling our crisis monitoring for executive announcements was a constant headache with workflow failures. AIQ's system has been flawless for eight months, delivering real-time sentiment alerts during a high-profile product launch crisis—it's like having a dedicated crisis comms specialist embedded in our workflow."
Michael Torres
Senior Strategist, Apex Communications
"We were hemorrhaging budget on disjointed subscriptions for pitch trackers like Prowly that barely integrated with our HubSpot CRM. AIQ's custom solution fused our CRM with proprietary media databases seamlessly, and owning the IP has eliminated vendor lock-in fees—our ROI surged 40% in the first quarter alone, funding a new account team hire."
Emily Chen
Operations Manager, Vanguard Media Group
Simple 3-Step Process
Discovery and Mapping
We audit your current PR workflows, identifying bottlenecks like manual pitch logging or delayed approvals, to blueprint a system tailored to your client cadence.
Custom Design and Build
Our engineers construct your AI-powered platform using advanced frameworks, integrating with your tools for features like automated sentiment tracking—delivered in 4-6 weeks.
Deployment and Optimization
We deploy on your infrastructure, train your team, and refine based on live feedback, ensuring 99% uptime for your high-stakes campaigns.
Why We're Different
What's Included
Common Questions
How does your custom system differ from Make.com for PR automations?
Make.com excels at simple zaps but falters with complex PR needs like contextual pitch personalization or real-time sentiment tracking across multiple media sources. We build bespoke AI systems using robust code frameworks, integrating deeply with your CRM and tools like Cision. This means no more broken workflows during high-pressure launches—your system owns the logic, scales effortlessly, and avoids subscription fees. For instance, we've helped firms automate 80% of follow-up tasks, reclaiming hours for strategic client work. Ownership ensures flexibility; tweak it anytime without vendor approval.
What PR-specific challenges does this solve?
PR firms often grapple with fragmented data from pitches, coverage, and client feedback, leading to missed opportunities and strained relationships. Our solution unifies these into a single AI platform: automate pitch tracking to spot patterns in journalist responses, generate instant reports for client meetings, and monitor crises with predictive alerts. Unlike off-the-shelf tools, it's custom-built for your workflow—handling nuances like embargoed releases or multi-channel campaigns. Clients see 30-50% faster response times, directly boosting retention in this relationship-driven field.
How long does it take to implement, and what's the cost structure?
Implementation typically spans 4-8 weeks, starting with a workflow audit to map your exact needs. We prioritize quick wins, like automating reporting, for early ROI. Costs are project-based—one-time investment from $25K-$75K depending on scope—no monthly subscriptions. This contrasts with Make.com's ongoing fees that can exceed $10K annually for scaled use. You own the system outright, with optional maintenance at a fraction of rental costs, allowing full control and budget predictability for your agency.
Can this integrate with our existing PR software stack?
Absolutely. We specialize in two-way API integrations with platforms like Meltwater, Salesforce, or Asana, creating a seamless fabric without data silos. For PR firms, this means pulling live media data into your dashboard for instant analysis or pushing approved pitches directly to distribution tools. Our engineers ensure compatibility from day one, with built-in error handling to prevent disruptions. One client integrated their entire stack in under a month, reducing manual exports by 90% and enabling data-driven decisions that enhanced client pitches.
What security measures are in place for client confidential data?
Security is paramount in PR, where leaks can damage reputations. We deploy systems with end-to-end encryption, role-based access controls, and compliance with GDPR/CCPA standards. Unlike cloud-dependent tools like Zapier, our owned solutions can run on your secure servers, minimizing third-party risks. Features include audit logs for all data movements and AI-flagged anomalies in sensitive releases. We've audited systems for firms handling executive comms, ensuring zero breaches while maintaining audit-ready trails for client trust.
How do we get started, and what support is provided post-launch?
Start with a free 30-minute consultation where we review your workflows and outline a custom plan. Post-launch, we offer comprehensive training sessions for your team, plus 3 months of optimization support to refine based on real usage. Ongoing, our retainer is flexible—hourly or annual—for updates like adding influencer modules. This builder approach ensures your system evolves with your firm, unlike static subscriptions. Many clients report full team adoption within weeks, transforming daily operations.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.