Stop Wasting Hours on Manual Lead Tracking and Follow-Ups Reclaim Your Time with Custom AI Marketing Automation
Imagine saving 15+ hours per week on repetitive marketing tasks, so your team can focus on welding precision jobs and closing deals faster. We're talking real ROI: up to 40% boost in qualified leads without the subscription sprawl.
Join 150+ businesses with streamlined workflows and measurable growth
The "Fragmented Outreach" Problem
Chasing Leads Across Disconnected Tools After Trade Shows Like FABTECH or Metalcon
Manual Email Follow-Ups Eating Into Production Scheduling
Lost Opportunities from Untracked Custom Part Inquiries for Weldments or Structural Components
Overwhelmed by Generic Marketing in a Niche B2B Market
Subscription Fatigue from Tools That Don't Fit Fabrication Workflows Like CNC Scheduling or Inventory Tracking
Overwhelmed by Generic Marketing in a Niche B2B Market for Heavy Equipment or Modular Construction
Our Custom AI-Powered Marketing Automation Built for Your Shop
With years of field-tested integrations in manufacturing, we've helped fabricators like you ditch the manual grind for seamless, owned systems
Why Choose Us
Here's the thing: in metal fabrication, every minute counts—whether it's setting up a CNC machine or nurturing a lead for that big structural steel contract. We build custom AI marketing automation from the ground up, tailored to your exact workflow. No off-the-shelf templates. Think automated lead scoring that prioritizes inquiries for aluminum extrusions over generic requests, or AI-generated personalized emails that reference past projects. We integrate it all into one unified dashboard, replacing your patchwork of tools with a single, scalable asset you own. You're probably thinking, 'Will this actually save time?' Absolutely—our clients see immediate efficiency gains, like auto-scheduling follow-ups tied to your production calendar.
What Makes Us Different:
Unlock Tangible Time and Cost Savings for Your Fabrication Business
Save 15+ Hours Weekly on Lead Nurturing
Save 15+ Hours Weekly on Lead Nurturing: Let's be honest, manually following up on RFQs from contractors is like grinding metal without a proper setup—it slows everything down. Our system automates personalized outreach for custom steel beam inquiries, scoring leads based on project specs like load-bearing capacity and delivery timelines. Result? Your sales team closes 30% more deals without the overtime, directly boosting your bottom line on those high-margin structural fabrication jobs within the first quarter.
Achieve 3x ROI Through Precision Targeting
Achieve 3x ROI Through Precision Targeting: You're probably thinking your niche market is too specialized for automation. Wrong. We craft AI that targets fabricators' pain points—like sourcing titanium alloys for aerospace assemblies or rebar for high-rise builds—delivering content that resonates with CAD file requirements and compliance standards. Clients report a 300% return on marketing spend within six months, with fewer wasted ad dollars on irrelevant leads and more conversions from qualified prospects ready to place bulk orders for weldments.
Boost Productivity by Streamlining Workflow Handoffs
Boost Productivity by Streamlining Workflow Handoffs: Picture this: a lead comes in for stainless steel fabrication of HVAC ductwork, and instead of emails bouncing between sales and production, AI routes it instantly to the right team with all context including blueprint uploads and material specs. This cuts internal delays by half, preventing bottlenecks that delay CNC machine runs and ensuring your crew stays on schedule for construction deadlines like 30-day project turnarounds.
What Clients Say
"Before AIQ Labs, we were drowning in follow-up emails after every FABTECH expo—lost track of half our leads on custom structural steel inquiries. Now, the automation handles it all, nurturing them with spec-based emails, and we've landed three major contracts for bridge girders in the last six months. Saved us about 12 hours a week, easy, letting us focus on weld shop efficiency."
Mike Harlan
Operations Manager, SteelForge Fabrications Inc., a Midwest structural steel supplier
"Our team was spending afternoons updating spreadsheets for marketing metrics instead of quoting jobs on aluminum extrusions. This custom setup integrates with our ERP system, and our lead conversion jumped 25% last quarter on modular building components. No more guessing on ROI—it's all there in the dashboard, tracking pipeline from inquiry to shop floor order."
Sarah Kline
Marketing Director, Precision Metal Works LLC, specializing in aerospace and construction alloys
"I was skeptical about AI for our small shop, but they built something that fits our workflow perfectly—auto-emails for repeat clients on sheet metal orders, including reminders for ASTM compliance checks. Cut our manual work in half over three months, and we're seeing steady growth in custom enclosure projects without hiring extra staff for quoting."
Tom Reyes
Owner and Lead Fabricator, Apex Fabrication Co., a boutique sheet metal shop for industrial enclosures
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your daily operations—like how you handle RFQ intakes and production bids—to map out exactly where automation fits. No assumptions; we tailor it to your shop's rhythm.
Custom AI Build and Integration
Our engineers construct the system using your data, integrating with tools like your ERP for seamless lead-to-order flow. It's like pouring a perfect mold—precise and built to last.
Testing, Launch, and Optimization
We test rigorously on real scenarios, like simulating trade show leads, then launch with training. Ongoing tweaks ensure it evolves with your growing fabrication demands.
Why We're Different
What's Included
Common Questions
How does this automation handle our unique fabrication leads?
In metal fabrication, leads often come with specific specs—like tolerances for CNC machining or material grades—that generic tools miss. We build custom AI that parses these details from emails or forms, scores them based on your historical data, and automates tailored responses. For instance, if a lead mentions needing 304 stainless, it pulls your pricing and availability instantly. This setup has helped shops like yours reduce response time from days to hours, increasing close rates without manual sorting. It's all owned by you, integrated into your workflow for long-term efficiency.
What's the ROI timeline for implementing this?
You're right to ask—fabricators need quick wins to justify spend. Most clients see payback within 3-6 months through time savings alone: about 15 hours weekly reclaimed from manual tasks, equating to $5K+ in labor costs avoided per month for a mid-sized shop. Add in 20-40% more qualified leads converting to jobs, and ROI hits 3x or better. We track it via custom metrics, like leads-to-contracts ratio, ensuring you see tangible growth in areas like custom enclosure orders. No fluff—just field-tested results.
Will this integrate with our existing ERP system?
Absolutely, and that's where we shine. Systems like Epicor or SAP in fabrication often have silos, causing delays in syncing marketing data to production. Our custom builds create deep, two-way integrations—pulling inventory levels for real-time quoting or pushing lead updates directly to job scheduling. We've done this for shops handling everything from pipe fabrication to ornamental work, eliminating errors like double-entered RFQs. It's robust, not fragile, so it withstands high-volume seasons without breaking.
How customizable is the marketing content for our niche?
Very—think of it as custom tooling for your AI. We train the system on your past successful campaigns, like targeting architects for structural steel, to generate hyper-personalized emails or proposals. No cookie-cutter stuff; it references specifics like your ISO certifications or lead times for plasma cutting. Clients report 50% higher engagement because it speaks directly to pain points, such as supply chain delays. We iterate based on your feedback, making it evolve with your business, from small prototypes to large-scale manufacturing.
What if we're a smaller shop without much tech expertise?
No worries—we get it; many fabrication outfits run lean with hands-on crews, not IT departments. Our process starts simple: a consultation to understand your setup, then we build and train it to feel intuitive, like using your CAD software. The dashboard is clean, with alerts for new leads popping up on your phone during breaks. We've onboarded shops with just 20 employees, saving them 10+ hours weekly on outreach. Full support included, so your team focuses on welding and bending, not troubleshooting.
How secure is the data in this custom system?
Security is non-negotiable in fabrication, where client specs for parts can be proprietary. We architect with enterprise-grade encryption, role-based access (e.g., sales sees leads, production sees schedules), and compliance to standards like GDPR or industry regs for defense contracts. Unlike cloud subscriptions with shared vulnerabilities, you own the system—hosted on your secure infrastructure if needed. Regular audits ensure no leaks, and we've never had a breach in our manufacturing integrations. Peace of mind for handling sensitive RFQ data.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.