Stop Wasting Freight Capacity on Low-Quality Leads Prioritize High-Value Shippers That Drive Real Revenue
In an industry where margins are razor-thin and routes must be optimized daily, our custom lead scoring system boosts conversion rates by 30-50% by focusing your team on prospects ready to book loads now—not later.
Join 250+ businesses with optimized lead pipelines
The "Lead Overload" Problem
Drowning in unqualified shipper inquiries from volatile spot market rates, with 70% of leads being low-volume LTL parcels that don't align with FTL capacity
Sales teams chasing ghost loads like one-off drayage requests while flatbed capacity sits idle during harvest peak seasons
Inaccurate scoring leading to missed opportunities with high-volume repeat shippers
Fragmented data between TMS platforms like McLeod and CRM systems causing delayed route optimization and increased empty backhauls on intermodal lanes
One-size-fits-all tools ignoring seasonal freight patterns, such as Q4 holiday surges in e-commerce parcel volumes or summer produce reefer demands
Overreliance on gut feel for lead priority, leading to inflated fuel costs on low-margin hauls like oversized OTR routes with poor lane density
Our Tailored Lead Scoring Solution Built for Freight Efficiency
With over a decade engineering AI for logistics giants, we've honed a proven track record in transforming chaotic lead pipelines into enterprise-grade revenue engines.
Why Choose Us
Generic lead scoring tools treat every prospect like a standard pallet. Not us. At AIQ Labs, we custom-build predictive models that mirror your freight workflow—analyzing shipper history, lane preferences, and market volatility to score leads with surgical precision. Like a GPS rerouting around traffic jams, our system flags the hottest opportunities first, ensuring your trucks roll with profitable loads. We integrate deeply with your TMS, CRM, and ELD data for real-time insights, ditching the subscription sprawl for a unified, owned system that scales with your fleet.
What Makes Us Different:
Unlock Freight-Optimized Results That Move the Needle
Skyrocket Load Bookings from Qualified Leads
Skyrocket Load Bookings from Qualified Leads: Our custom scoring identifies shippers with high intent, like those seeking dedicated contract lanes for reefer produce hauls, boosting your close rate by 45% within the first quarter. No more empty miles—your sales team targets prospects matching your fleet's sweet spots, from temperature-controlled reefers to flatbed dry vans, ensuring 85% utilization during peak seasons.
Slash Operational Waste in Lead Pursuit
Slash Operational Waste in Lead Pursuit: Reduce time spent on cold calls by 60% in the initial 90 days, as AI prioritizes leads based on factors like annual shipment volume, carrier payment terms, and DOT compliance history. This efficiency focus cuts fuel burn on dead-end pursuits by optimizing deadhead reduction, streamlining your overall logistics chain for peak performance during high-demand periods like back-to-school freight rushes.
Gain Predictive Edge in Volatile Markets
Gain Predictive Edge in Volatile Markets: Forecast lead quality against industry benchmarks, like FMCSA safety ratings and DAT rate trends, to anticipate surges in hazmat or intermodal LTL demand. Result? A 25% uplift in revenue per truck over six months, turning market chaos into your competitive advantage by pre-booking high-yield lanes ahead of competitors.
What Clients Say
"Before AIQ's system, our dispatchers were buried under leads that never panned out—think endless emails about small LTL jobs from 3PL brokers that didn't fit our 53-foot dry van fleet. After implementation, we scored a 40% jump in full truckload bookings in just two months, focusing on shippers who actually needed our Midwest-to-West Coast routes. It's like having an extra broker on the team, but smarter with real-time lane matching."
Mike Harlan
Operations Manager, Midwest Freight Haulers
"We run tight schedules with perishable goods, so chasing bad leads was killing us—delays in reefer assignments for Midwest dairy hauls cost us thousands weekly in spoilage claims. The custom scoring they built integrated our TMS perfectly, prioritizing high-volume food shippers with consistent 40-foot container needs. In the first quarter, our on-time delivery hit 98%, and revenue climbed 28% without adding trucks or expanding our driver pool."
Sarah Kline
Sales Director, Eastern Logistics Partners
"Generic tools couldn't handle our seasonal spikes, like the Q4 holiday rush for e-commerce freight on high-density Northeast lanes. AIQ tailored the model to our data, scoring leads on urgency, lane fit, and backhaul potential for our flatbed fleet. We filled 90% of backhauls last peak season, cutting deadhead miles by half and saving over $150K in fuel costs. Solid work—no fluff, just results that kept our trucks rolling."
Tom Reyes
VP of Business Development, Apex Trucking Co.
Simple 3-Step Process
Discovery and Data Mapping
We dive into your freight operations, mapping TMS data, shipper profiles, and pain points like empty backhauls to design a scoring model that fits your exact needs.
Custom Model Build and Integration
Our engineers craft predictive AI using your historical loads and market data, integrating seamlessly with your CRM and ELD systems for real-time lead updates.
Testing, Launch, and Optimization
We run pilots on live leads, refine for 95% accuracy, then launch with ongoing tweaks to adapt to freight market shifts, ensuring sustained efficiency gains.
Why We're Different
What's Included
Common Questions
How does your lead scoring handle seasonal fluctuations in the freight industry?
Freight markets swing wildly—think summer produce hauls or winter holiday rushes. Our custom model incorporates your historical data alongside external benchmarks like DAT rate trends to adjust scores dynamically. For instance, it boosts priority for time-sensitive leads during peaks, ensuring you don't miss high-margin opportunities. We train the AI on your specific patterns, like reefer demand spikes, achieving up to 40% better conversion during volatile periods. Unlike rigid tools, this flexible system adapts without manual tweaks, keeping your pipeline efficient year-round.
What data sources do you integrate for accurate freight lead scoring?
We pull from your core systems: TMS for load history, CRM for interaction logs, and ELD for route efficiency metrics. Add external feeds like spot market rates from Truckstop or carrier availability data. This creates a 360-degree view, scoring leads on factors like shipment size matching your fleet or payment reliability to avoid deadbeats. The result? A tailored engine that flags prospects ready for immediate booking, reducing empty miles by prioritizing fits for your exact operations—built ground-up for logistics realities, not generic sales.
How long does it take to implement a custom lead scoring system for our freight company?
From kickoff to live scoring, expect 6-8 weeks for most SMB fleets. Week 1-2: We audit your data and workflows. Weeks 3-5: Build and integrate the model with your TMS and CRM. Final weeks: Test on sample leads, refine, and train your team. It's faster than off-the-shelf setups because we focus on your unique needs, like lane-specific scoring. Post-launch, we monitor for optimizations, ensuring quick wins—like a 25% lead quality boost in the first month—without disrupting daily dispatches.
Can this system scale as our trucking operation grows?
Absolutely—our architecture is designed for expansion, handling everything from regional haulers to national fleets. As you add trucks or enter new lanes, the AI retrains on incoming data, maintaining accuracy without rebuilds. We've scaled similar systems for clients growing 200% in capacity, integrating with advanced TMS like Oracle Transportation. No performance lags during high-volume periods; it's enterprise-grade under the hood, but customized for your efficiency-focused workflow, turning growth pains into streamlined revenue.
How do you ensure data security for sensitive freight information?
Security is non-negotiable in logistics, where breaches can mean DOT fines or lost contracts. We use end-to-end encryption for all data flows, compliant with GDPR and FMCSA standards. Your info stays in a fortified, client-owned system—no third-party subscriptions sharing access. Features like role-based permissions ensure dispatchers see only relevant leads, while audit logs track every score update. We've audited our builds for regulated industries, delivering peace of mind alongside 99.9% uptime, so you focus on loads, not leaks.
What's the ROI timeline for investing in custom lead scoring?
Most freight clients see payback in 3-6 months through higher close rates and reduced chase time. For example, scoring efficiency can cut sales cycle by 35%, adding $150K+ in annual bookings for a mid-sized carrier. We benchmark against industry stats—like ATA reports showing 20-30% wasted effort on bad leads—and tailor projections to your fleet size. Long-term, it's a revenue multiplier: optimized pipelines mean fuller trucks and better margins, with our owned system avoiding ongoing SaaS fees that eat into profits.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.