Stop Wasting Time on Low-Quality Leads Prioritize Students Who Will Actually Enroll
We understand the frustration of chasing prospects who ghost after your free trial sessions. Over 80% of test prep leads never convert, draining your team's energy and budget. Our custom AI lead scoring turns that around, focusing your efforts on high-intent students ready to invest in their future.
Join 150+ education businesses with 3x higher enrollment rates
The "Lead Overload" Problem
Endless inquiries from unqualified students who sign up for free SAT webinars but ghost after the intro session, tying up your enrollment funnels
Struggling to differentiate between casual browsers scrolling GRE prep blogs and motivated learners consistently scoring above 300 on diagnostic quizzes
Sales teams buried under follow-ups for leads with low practice test engagement, like single-section attempts, missing high-potential ones prepping for ACT retakes
Inaccurate manual tagging of prospects based on vague form data, like self-reported 'interested in LSAT,' leading to mismatched recommendations for logic games vs. reading comprehension courses
Seasonal spikes in leads during SAT registration periods in October and March overwhelming your bandwidth without clear prioritization of those targeting 1400+ scores
Wasted ad spend on retargeting students who viewed your GMAT site once but show no intent to enroll in quantitative or verbal prep modules
Tailored Lead Scoring Built for Your Test Prep Workflow
With over 50 custom AI projects in education, we've helped test prep companies like yours cut through the noise of unqualified leads.
Why Choose Us
You're not alone in feeling overwhelmed by a flood of inquiries that don't pan out. We've seen test prep teams spend hours chasing shadows—students who download a free practice test but vanish. Our approach starts with empathy for your unique challenges, like aligning leads to specific exam goals. We build a custom AI system that scores prospects based on their behaviors, from email opens to mock exam scores. It's flexible, integrating seamlessly with your CRM and learning platforms. No more one-size-fits-all tools that ignore the nuances of scalable student outcomes. This is engineered for you, ensuring every lead interaction drives toward higher enrollment and better retention.
What Makes Us Different:
Unlock Scalable Growth with Precision Lead Prioritization
Triple Your Enrollment Efficiency
Triple Your Enrollment Efficiency: Picture your admissions team focusing on leads with 70%+ conversion potential, such as students who've completed three full GRE practice sections within a week. This tailored scoring model frees up 15 hours weekly for your counselors, enabling deeper nurturing of aspiring grad students and achieving enrollment targets without the exhaustion of chasing low-engagement prospects.
Boost ROI on Marketing Spend
Boost ROI on Marketing Spend: Cease funneling budget into broad campaigns targeting 'test prep' keywords. Our AI pinpoints high-intent leads early, like those searching 'SAT score improvement strategies,' slashing ad waste by 40% and lifting qualified enrollments from Google Ads by 35% within the first quarter.
Enhance Student Outcomes Through Better Matching
Enhance Student Outcomes Through Better Matching: Much like an experienced tutor assessing baseline skills, our system aligns leads to optimal programs—pairing high-motivation SAT takers with intensive bootcamps. This results in 25% higher course completion rates over six months and enthusiastic reviews that drive organic referrals in competitive college prep markets.
What Clients Say
"Before AIQ Labs, we chased every lead from our free GRE webinars, but only 10% converted to enrollments. Their custom scoring now prioritizes those who've engaged deeply with our verbal and quant diagnostics—enrollments surged 2.5x in just three months, giving our advisors bandwidth to foster genuine mentor-student connections during peak application seasons."
Sarah Nguyen
Director of Admissions, Apex Test Prep
"As a boutique LSAT coaching firm, generic tools ignored our fall retake rushes. AIQ's system scores leads on practice test analytics and prior score history—it's halved our no-show counseling sessions, delivering a consistent 30% rise in paid enrollments over the past six months without expanding our small team."
Michael Rivera
Founder, Elite Law Prep
"We were swamped by SAT leads from Instagram ads, yet conversions stalled at 15%. AIQ crafted a model weighting email open rates on reading strategies and responses to our college goal quizzes. In Q1 alone, prioritizing 150 high-intent leads yielded 85 closed enrollments—far surpassing our previous manual triage during back-to-school drives."
Emily Chen
Marketing Lead, Summit Scores Academy
Simple 3-Step Process
Discovery and Customization
We dive into your lead sources, like webinar sign-ups and practice test downloads, to understand your workflow. Then, we craft a scoring model tailored to test prep metrics, ensuring it fits your exact needs from day one.
AI Model Building and Integration
Our engineers develop the predictive AI using your historical data on student behaviors and outcomes. We integrate it seamlessly with your CRM and LMS, testing rigorously to handle peak seasons without a hitch.
Launch, Train, and Optimize
We roll out the system with hands-on training for your team. Monitor performance over the first month, refining scores based on real enrollments to continuously improve accuracy and drive scalable learning results.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from off-the-shelf tools for test prep companies?
We get it—generic platforms often overlook the specifics of education leads, like varying intent for SAT vs. ACT prep. Our custom-built system is designed around your data, scoring based on unique factors such as practice test performance and goal alignment quizzes. Unlike one-size-fits-all options that use broad demographics, we create predictive models tailored to your enrollment history, integrating directly with your LMS for a seamless fit. This means higher accuracy—up to 85% in identifying converters—and no more wrestling with rigid templates that don't scale with your student volume. We've helped similar companies reduce follow-up time by 50%, focusing energy on leads that drive real outcomes.
What data do you need to build an effective lead scoring model for our test prep business?
Starting with empathy for your data constraints, we begin with what's accessible: your CRM records of past leads, including sign-up forms, email interactions, and any mock exam results. No need for massive datasets; we enhance with behavioral signals like website session times or webinar attendance. For test prep specifics, we incorporate metrics like target score ambitions or retake histories if available. Our team handles the rest—cleaning, anonymizing for compliance, and building the AI model iteratively. In one project, we turned six months of enrollment data into a system that flagged 70% more qualified leads within weeks. It's all about your unique workflow, ensuring the model evolves as your programs do.
How long does it take to implement lead scoring for a small test prep company?
We understand timelines matter, especially with enrollment cycles looming. For most test prep firms, we deliver a fully integrated system in 4-6 weeks: one week for discovery to map your lead sources, two for building and testing the AI model, and the rest for integration and training. This includes handling seasonal nuances, like prioritizing leads during application deadlines. Unlike drawn-out agency processes, our in-house engineers focus on quick wins—your team sees scored leads flowing in by week three. A recent client, a mid-sized SAT provider, went live in 35 days and reported 25% more conversions right away. We keep it agile, adjusting as needed to fit your pace.
Can this lead scoring system integrate with our existing education tools?
Absolutely, and we know the headache of disconnected platforms in education. Our solutions plug into common tools like HubSpot for CRM, Canvas or Moodle for LMS, and even Google Analytics for tracking prospect journeys. We build deep, two-way integrations that sync lead scores in real-time— for instance, updating a student's profile with their engagement score after a free trial session. No superficial connections that break; everything is custom-coded for reliability. We've integrated with over 20 edtech stacks, helping one test prep company unify their lead data across three platforms, cutting manual entry by 40 hours monthly. It's built to enhance what you already have, not replace it.
How do you ensure the lead scoring respects student privacy in test prep?
Privacy is paramount in education—we've navigated FERPA and GDPR for years. Our custom systems anonymize data during model training, using aggregated insights rather than individual profiles. Scores are generated without storing sensitive details like exact test answers, and all integrations include encryption and access controls. For test prep, this means scoring on anonymized behaviors, like 'high engagement with algebra modules,' not personal info. Clients appreciate the compliance dashboard we provide, showing audit trails. In a recent deployment for an MCAT program, we ensured 100% adherence while boosting lead quality—your students' trust stays intact as you scale outreach.
What results can a test prep company expect from your lead scoring?
You're not alone if past efforts felt like shouting into the void. Expect measurable lifts: 2-3x higher conversion rates by focusing on top-scoring leads, like those with consistent practice logins. We've seen test prep clients reduce unqualified follow-ups by 60%, freeing advisors for personalized coaching that improves outcomes. One firm increased enrollments by 35% in their first quarter, tying directly to better lead prioritization during peak seasons. It's not just numbers—students get matched to fitting programs, leading to higher satisfaction and referrals. We track ROI from day one, refining to ensure sustained growth in your scalable learning model.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.